UX Quotes

Brand Quotes

Author Quote
Brian Kaiser “Enable brands to move at relationship speed – a threshold reached when every consumer interaction – a bit of data or pattern of behavior – is instantly and intuitively transformed into a relevant, meaningful brand response.”
Brian Kaiser (source)
David Armano “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
David Armano (source)
David Armano “Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.”
David Armano (source)
Gerry McGovern “Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content–well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.”
Gerry McGovern (source)
Idris Mootee “Experience design should not be solely brand focused; instead it should not be too branded focused. It is about designing delivery of customer needs, so naturally it should start with the customers. It should form the core of a go-to-market strategy of any brand. It is the experience first, then the messages.”
Idris Mootee (source)
Jeffrey Zeldman “The experienced web designer['s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty–if not everyone understands web design–then let us not cry for web design, but for those who cannot see.”
Jeffrey Zeldman (source)
Jesse James Garrett “What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.”
Jesse James Garrett (source)
Joseph A. Michelli “Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional”
Joseph A. Michelli (source)
Niko Nyman “Remarkable experiences leave a mark–whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.”
Niko Nyman (source)
Sharon Lee “By attending to the entire user experience, designers can create a rich, sensory experience, which helps to immerse users and encourage them to become fully involved in the site and its message… Through immersion, the user experiences joy and satisfaction: positive qualities that will be transferred to your brand.”
Sharon Lee (source)
Sharon Lee “Your site can do much more than mimic your identity. It can encapsulate the brand personality, whether that is inspirational, trustworthy, or authoritative. These traits were part of the reason why they chose your brand in the first place.”
Sharon Lee (source)