UX Quotes

Robert Hoekman Jr. Quotes

Author Quote
Robert Hoekman Jr. “Each moment has the potential to increase a user’s confidence or destroy his trust in a product or a company, and each one is an important piece of the whole experience. Why? Because the task a person is attempting to complete at any given moment is the most important task to that person, at that moment. It is our job to make sure nothing goes wrong. To make sure that moment is enjoyable and productive, and helps our user feel smart.”
Robert Hoekman Jr. (source)
Robert Hoekman Jr. “Many of the most compelling usability test insights come not from the elements that are evaluated, but rather those not evaluated… The unintended conclusions-the peripheral insights-are often what feed a designer’s instincts most.”
Robert Hoekman Jr. (source)
Robert Hoekman Jr. “Writing is designing with words. Designing is writing without them.”
Robert Hoekman Jr. (source)