UX Quotes

All User Experience Quotes

Author Quote
A.G. Lafley “Your products run for election every day and good design is critical to winning the campaign.”
A.G. Lafley (source)
Aaron Betsky “Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.”
Aaron Betsky (source)
Aaron Gustafson “Start with the content. Sometimes designers and developers forget that this is why people come to your site to begin with. Craft it lovingly and serve it to your users with a minimum of distraction, like a well-plated dish; don’t just heap it all together like it’s a buffet. You worked hard on your content… celebrate it. “
Aaron Gustafson (source)
Aaron Irizarry “If we are going to succeed in anything, especially the ever changing design world, we are going to have to have a strong passion for what we do… Our passion is going to be the driving force behind our motivation (even when we have none) to be the best, to make a contribution to the design community. It will provide the fuel to go the extra mile for clients and for ourselves.”
Aaron Irizarry (source)
Aaron Irizarry “The more we listen to and try to understand what are clients/users are looking for, we can refine our products, and processes in an effort to keep them engaged, and appeal to potential users and clients. With our users in mind and the right vision we can plan, and develop successful applications that don’t fade, because they are based on user needs, not trends.”
Aaron Irizarry (source)
Aarron Walter “Showing personality in your app, website, or brand can be a very powerful way for your audience to identify and empathize with you. People want to connect with real people and too often we forget that businesses are just collections of people. So why not let that shine through?”
Aarron Walter (source)
Adi B. Tedjasaputra “There is a common misconception that usability equals common sense, but actually usability is more than common sense. Although the definition of usability is closely related to logical relevance and common sense, it is very unwise just to rely on common sense in ensuring the usability of a product. Using common sense is not only unwise but sometimes also dangerously misleading.”
Adi B. Tedjasaputra (source)
Adrian Chan “We think too much about what we are trying to achieve, about what we have designed or built, and thus in terms of what it does or should do. That leads us to think in terms of controlling outcomes, or tweaking features for new behaviors… Social is happening out there, and your users do not have you or your product in mind, but their own experiences and those they share them with. Change your frame.”
Adrian Chan (source)
Alan Cooper “If we want users to like our software, we should design it to behave like a likeable person.”
Alan Cooper (source)
Alan Cooper “Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control. Like mad scientists, they fail because they have not imbued their creations with humanity.”
Alan Cooper (source)
Alan Cooper “Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.”
Alan Cooper (source)
Allan Chochinov “Understanding that all design happens within a context is the first (and arguably the only) stop to make on your way to becoming a good designer. You can be a bad designer after that, of course, but you don’t stand a chance of being a good one if you don’t first consider context. It’s everything: In graphics, communication, interaction, architecture, product, service, you name it–if it doesn’t take context into account, it’s crap.”
Allan Chochinov (source)
Amber Simmons “We must be sure to create a rich, nuanced landscape that lends itself well to the kind of organic, natural exploration that benefits our readers… If what we find changes who we become, we have to be vigilant about creating content worth exploring, worth discovering.”
Amber Simmons (source)
Andrë Braz “An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.”
Andrë Braz (source)
Andrë Braz “The ultimate aim of all creative activity is to bring happiness to people’s lives… The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by its individual qualities.”
Andrë Braz (source)
Andreas Pfeiffer “Forget about the killer feature. Welcome to the age of the killer user experience. When technology achieves something desirable without being in your face, when it knows how to integrate itself into your wishes and desires without distracting from them, that’s when technology lives up to its potential.”
Andreas Pfeiffer (source)
Andrew Crow “The problems that products are designed to solve require the use of many design disciplines. Some of these design efforts work directly at the user’s interaction while others are employed to address the business’ bottom line. But all of these design considerations affect, and sometimes create, an intended experience for the product… I encourage us change our discourse to include the idea of a product experience, instead of the experience that only deals with the user.”
Andrew Crow (source)
Andrew Hinton “User Experience Design is not data-driven, it’s insight-driven. Data is just raw material for insight… We have to be able to do both: use data to inform the fullest possible understanding of the behavior and context of potential users, as well as bring our own experience and talent to the challenge.”
Andrew Hinton (source)
Andrew Maier “Far too often, we treat web development as a sprint rather than a marathon. It is the experience designer’s job, in part, to help everyone walk the steps of the experience they’ll create before they run–especially when they’ll be doing so in tandem.”
Andrew Maier (source)
Andy Budd “Good designers want to be proved wrong, bad designers hope to be proved right.”
Andy Budd (source)
Andy Clarke “It’s always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts.”
Andy Clarke (source)
Angel R. Marquez “User experience is the center of gravity of a project that pulls the necessary fragments of various design principles and disciplines together giving the finished product that shine, that glow, that luster, that compels and attracts.”
Angel R. Marquez (source)
Antoine de Saint-Exupery “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away”
Antoine de Saint-Exupery (source)
Antoine de Saint-Exupery “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away”
Antoine de Saint-Exupery (source)
Astrida Valigorsky “Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.”
Astrida Valigorsky (source)
Bill Buxton “People on a design team must be as happy to be wrong as right. If their ideas hold up under strong (but fair) criticism, then great, they can proceed with confidence. If their ideas are rejected with good rationale, then they have learned something. A healthy team is made up of people who have the attitude that it is better to learn something new than to be right.”
Bill Buxton (source)
Bill Buxton “Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.”
Bill Buxton (source)
Bill Buxton “The experience is about how we get there, not the landing place.”
Bill Buxton (source)
Bill Buxton “We may think that bad design is the ‘enemy’ and that our holy grail is to stomp it out. But displacing poor design should be relatively easy for a trained professional. No, the real enemy is great design. Why? Because great design takes hold, gets traction, and takes on its own inertia–which makes it hard to replace. And replace it we must: Everything reaches its past-due date. Design is no different.”
Bill Buxton (source)
Bill DeRouchey “How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.”
Bill DeRouchey (source)
Bob Baxley “Like all forms of design, visual design is about problem solving, not about personal preference or unsupported opinion.”
Bob Baxley (source)
Bob Boiko “Information architecture is at the very center of the electronic information storm. Without effective means to structure and present the information we produce we are blown about by the vast quantities and the variable quality of that information. IA provides you a deep keel and a strong rudder to surf above the waves of information that buffet you.”
Bob Boiko (source)
Brad Nunnally “Designers are gifted with a certain perspective of the world that can cause much frustration and wonderment. The average person doesn’t have the filters in place to see when they have been ignored by the product they are using. Occasionally, people can tell when something wasn’t designed, but they normally deal with the damages done physically, mentally, and socially. In an attempt to stop the pain, designers create interactions that look to discourage undesirable behavior and promote desirable behavior.”
Brad Nunnally (source)
Brad Nunnally “The entire profession of design is one rooted in failure, for without it there would be no need for designers. Designers exist to come in, assess what has been failing, and offer up solutions for the future. Even the process of creating that solution is made up of a variety of failures that lead the designer to a single golden idea. The more we design, the more failures we are exposed to, and the better our work becomes in the future for having learned what not to do.”
Brad Nunnally (source)
Brett Lovelady “Good designers happen to have talents or skills that allow them to make their point of view tangible, but that’s not enough. Designers should be engaged due to their ability to create and support a strong point of view first, followed quickly by their ability to produce the goods.”
Brett Lovelady (source)
Brian Kaiser “Enable brands to move at relationship speed – a threshold reached when every consumer interaction – a bit of data or pattern of behavior – is instantly and intuitively transformed into a relevant, meaningful brand response.”
Brian Kaiser (source)
Brie Anne Demkiw “The situation we are in not only effects how we think about things, it also plays a major role in how we conduct ourselves and how we make decisions… It is incredibly important to design for situations, not just for demographics or so-called personality traits.”
Brie Anne Demkiw (source)
Bruce Nussbaum “Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.”
Bruce Nussbaum (source)
Charles Mingus “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity”
Charles Mingus (source)
Chiara Fox “You can make a website without explicitly thinking about the IA. You don’t have to use metadata or control your vocabularies or develop thesauri. You don’t have to tweak your search engine and play with recall and precision to improve your results. But it will be better if you do.”
Chiara Fox (source)
Chikezie Ejiasi “Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met – so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.”
Chikezie Ejiasi (source)
Chris Hosmer “Design strategy is about serving people… The real challenge is in trying to solve the human problem. It’s about understanding their needs, their aspirations, and then meeting them in some way. So we are serving them. But sometimes their needs are to be surprised and delighted, and they can’t tell us how to surprise and delight them. That has to come from us as creative people in our profession.”
Chris Hosmer (source)
Christian Saylor “Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.”
Christian Saylor (source)
Christian Saylor “At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful, regardless of time, device or even location… Story is all around us. It gives us a sense of understanding and knowledge of the people and things that are important to us.”
Christian Saylor (source)
Christopher Alexander “Scientists try to identify the components of existing structures, designers try to shape the components of new structures.”
Christopher Alexander (source)
Christopher Fahey “The purpose of user experience design, or UXD, is to understand that user behavior can be seen as part of a holistic experiential model instead of as a shallow, temporary hit-and-run encounter. In the domain of user experience, then, we must not mistake trying something for experiencing it.”
Christopher Fahey (source)
Clement Mok “Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.”
Clement Mok (source)
Clement Mok “It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance.”
Clement Mok (source)
Colleen Jones “Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.”
Colleen Jones (source)
Colleen Jones “View content less as a means of transacting relationships and more as an opportunity to make them flourish. With that perspective, you will be more likely to take the time to craft content that cultivates deeper relationships with your customers–and that can transform them into your advocates.”
Colleen Jones (source)
Colleen Jones “If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.”
Colleen Jones (source)
Colleen Jones “Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.”
Colleen Jones (source)
Colleen Jones “Our websites could help people help themselves-and the people around them-by guiding them into good decisions… When I think about that potential, I’m convinced that we have more than an opportunity to say the right words at the right time. We have a responsibility to do so. Let’s embrace the responsibility, not shirk it, by investing in words that zing.”
Colleen Jones (source)
Dan Brown “Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.”
Dan Brown (source)
Dan Saffer “Interaction design isn’t only about fixing problems; it’s also about facilitating interactions between people in richer, deeper, better ways – that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live”
Dan Saffer (source)
Dan Saffer “Interface design isn’t only about making a device or application look attractive… it’s about making an appropriately pleasing application or device that people find useful and usable and want to integrate into their lives.”
Dan Saffer (source)
Dan Saffer “Each discipline can only go so far with the constraints they work under, and we have to watch each other’s backs and cover for the flaws of each other. Users don’t care whose fault it is that a product works poorly, only that it works poorly. All the disciplines need work together to figure out solutions to product flaws… Focusing on the connective tissue between disciplines makes products holistic.”
Dan Saffer (source)
Dan Saffer “Users will pay a premium for a better, higher quality product that does a better job serving their needs, for instance… A beautiful, easy to use object can often command a higher price, even if the manufacturing cost is the same.”
Dan Saffer (source)
Dana Chisnell “Whatever your team might call it-usability testing, design testing, getting feedback-the most effective input for informed design decisions is data about the behavior and performance of people using a design to reach their own goals.”
Dana Chisnell (source)
Dana Chisnell “Design is less and less about solving problems, testing less and less about eliminating frustration. It’s all becoming more and more about making a good experience for users… Now it’s not good enough to just be usable. The design has to fit into peoples’ lives. It actually has to make people happy, and anticipate their needs.”
Dana Chisnell (source)
Dane Petersen “As designers, we think through doing. Design is a reflective practice between the designer and her design materials. When you sketch something and commit it to paper, it moves from being an abstract thought to something that is more concrete and real. Perceiving this concreteness, in turn, influences your thinking, leading to new questions that spawn new ideas… It is the act of creating these design artifacts, rather than the artifacts themselves, that is the most valuable aspect of the design process.”
Dane Petersen (source)
Daniel Szuc “Doing a great job, playing a significant role in your company’s success, and providing ongoing value is about delivering great user experiences. It’s about how your work can add real value for both the business and the people who use your products… It’s about how you can keep design in focus.”
Daniel Szuc (source)
Daniel Szuc “We don’t spend enough time up front on projects discussing, assessing, defining and refining the value of what we make. We jump too quickly into design and build before applying rigor to what we make. It’s easy to get lost in the product detail: a screen, code and forget what the product’s value is and who you are building it for. Everything we do should be to help move the product a little closer to success.”
Daniel Szuc (source)
Danish Designers Manifesto “All designers have an influence on the future of the earth through their work, and they can all work towards more sustainable solutions and to optimize the products, services or environments they work with within the limitations of the task at hand… Fundamentally speaking, sustainable design solutions are about making informed choices where concerns for the planet carry equal weight to concerns for the user and the bottom line of the client for whom the design is developed.”
Danish Designers Manifesto (source)
David Armano “We live in a world where the little things really do matter. Each encounter no matter how brief is a micro interaction which makes a deposit or withdrawal from our rational and emotional subconscious. The sum of these interactions and encounters adds up to how we feel about a particular product, brand or service. Little things. Feelings. They influence our everyday behaviors more than we realize.”
David Armano (source)
David Armano “What exactly does it mean to be a compassionate designer? It means doing things that help us not only understand, but relate to the users we design for. To feel for them. To put ourselves in their shoes, even if our own lives are totally opposite from them. Sound simple? It is. You just have to do it.”
David Armano (source)
David Armano “Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.”
David Armano (source)
David Armano “I believe that logic + emotion are a winning combination. When useful and useable meet delight–great things happen. It’s about balance.”
David Armano (source)
David Craib “Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’”
David Craib (source)
David Heinemeier Hansson “To me it’s very hard to make your customers happy if you’re not happy yourself. That has to start from within. You have to be happy with the work you’re doing, happy with the products that you’re producing in order to really truly make your customers happy. It’s very much a positive feedback cycle. When you like what you do, you’re going to create something that’s better than if you don’t like what you do. All things being equal, your customers are going to like you and your product a lot more.”
David Heinemeier Hansson (source)
David Kelley “The designer… has a passion for doing something that fits somebody’s needs, but that is not just a simple fix. The designer has a dream that goes beyond what exists, rather than fixing what exists… the designer wants to create a solution that fits in a deeper situational or social sense.”
David Kelley (source)
David Malouf “Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.”
David Malouf (source)
David Malouf “Any true practice of design with a human focus has to be built on a foundation of traditional design that focuses on the the craft & design of perceptual mediums using methods & practices of design from the root of art over science.”
David Malouf (source)
David Ngo “A truly great design is innovative and revolutionary. It’s built on a fresh idea that breaks all previous rules and assumptions but is so elegant it appears simple and natural once it has been created.”
David Ngo (source)
David Sherwin “Natural elegance deals with the ‘feel’ a website or application expresses through its behavior over time, and which is rooted in the rules of order that govern nature… It’s possible to create perfectly pleasing websites by focusing only on formal, structural, and logical elegance. But those sites that embrace [natural] elegance feel to users like living beings who speak meaningful words; they are the marriage of form, function, pleasing content, and personal feeling.”
David Sherwin (source)
David Travis “If you look at some of the best, most inspirational practitioners in our field you’ll see that they think of their work, not as a job, but as a calling. They see the impact of technology on people’s lives as important. They feel that good design makes the world a better place — and that bad design can make life miserable… So my advice is: find your passion, pursue it and your career will take care of itself.”
David Travis (source)
Debbie Millman “I think that we, as designers, have to be completely open to the changes that technology is making in our discipline… as designers we need to be first in line to try the new technologies so that we can use the new technologies more to our advantage than to our detriment.”
Debbie Millman (source)
Debra Levin Gelman “We have to arm ourselves with data, research, design patterns, and a clear understanding of our users and our content so our decisions are not made out of fear but out of real, actionable information. Although our clients may not have articulated reasons for why they want what they want, it is our responsibility to to have an ironclad rationale to support our design decisions.”
Debra Levin Gelman (source)
Demetrius Madrigal “Deeply understanding their customers is what allows successful companies to think five years ahead of the market and develop products and services that revolutionize the way we live our lives… By understanding the market and the needs of their customers, these companies can develop products customers want and put themselves in the best position to achieve success.”
Demetrius Madrigal (source)
Demetrius Madrigal “Caring about users and their lives is absolutely at the core of user-centered design. Curiosity is a natural outcome of caring, and it is the single greatest contributor to effective user research… Caring and curiosity engender personal investment, and investment motivates a researcher to develop a deep understanding of users.”
Demetrius Madrigal (source)
Derek Powazek “It’s time we designers stop thinking of ourselves as merely pixel people, and start thinking of ourselves as the creators of experiences. And when it comes to experience on the web, there’s no better way to create it than to write, and write well.”
Derek Powazek (source)
Derek Powazek “It’s the designer’s job to think about your site the way a user does, and tell them what they need to hear, and when they need to hear it… Design is about communication, and it takes more than pixels to communicate.”
Derek Powazek (source)
Design Council “By applying good design to products in categories where users have low expectations for visual appeal, functionality or usability, design helps to create entirely new market niches and even new product categories. By delighting users who merely expect to have their functional requirements fulfilled, companies are using design to help breed customer loyalty.”
Design Council (source)
Design House Stockholm “Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.”
Design House Stockholm (source)
Diego Rodriguez “Stop treating design as a noun. When we talk about it as such, the world stops listening and starts wondering which color the designers are going to pick for the drapes… We would all be better off treating design as a verb, a process, a way of approaching challenges which designers and nondesigners alike can learn to use to create positive change in the world.”
Diego Rodriguez (source)
Dieter Rams “Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product.”
Dieter Rams (source)
Dmitry Dragilev “If you want your product to sell you have to start with focusing on transitions, wow moments, and endings to make it stick in a customer’s mind… You are not just making a product or providing a good user experience. You are giving people a story that will plant memories, and those memories will drive their behavior in the future. Make sure they have good ones.”
Dmitry Dragilev (source)
Dmitry Fadeyev “Good design speaks. Good design tells your visitors that you care about your product. Good design at the front-end suggests that everything is in order at the back-end, whether or not that is the case. Good design is what separates the best from the ‘good-enough.’”
Dmitry Fadeyev (source)
Don Norman “Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding–all matter. It requires designing the Total User Experience.”
Don Norman (source)
Don Norman “The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.”
Don Norman (source)
Don Norman “The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment.”
Don Norman (source)
Don Norman “I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it.”
Don Norman (source)
Don Norman “It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.”
Don Norman (source)
Don Norman “It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.”
Don Norman (source)
Don Norman “Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.”
Don Norman (source)
Don Norman “No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service -from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That’s systems thinking.”
Don Norman (source)
Don Norman “If you think of the product as a service, then the separate parts make no sense -the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.”
Don Norman (source)
Don Norman “Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.”
Don Norman (source)
Don Norman “Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.”
Don Norman (source)
Donna Spencer “Observe how your users approach information, consider what it means, and design to allow them to achieve what they need.”
Donna Spencer (source)
Donna Spencer “There is no right answer to a design problem… There are only bad, good and better answers for the current situation. Each of the potential solutions sits within a particular context… To find the better answers for your design problem, you need to know the context it sits within. You need to know what you are trying to achieve, what a successful outcome is and what you have to get you there.”
Donna Spencer (source)
Douglas Martin “Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.”
Douglas Martin (source)
Edward R Tufte “Confusion and clutter are the failure of design, not the attributes of information”
Edward R Tufte (source)
Eric Reiss “A good user experience designer needs to be able to see both the forest and the trees. That means user experience has implications that go far beyond usability, visual design, and physical affordances. As UX designers, we orchestrate a complex series of interactions.”
Eric Reiss (source)
Eric Reiss “Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.”
Eric Reiss (source)
Eric Schaffer “While great usability is a baseline requirement, there is far more involved in engaging customers on a Web site than simply making sure they can find specific content and perform particular transactions. Today’s mandate is to move beyond traditional usability. Instead of designing only for what visitors can do on a site, superior Web design is now responsible for determining what customers will do.”
Eric Schaffer (source)
Eric Wicks “For a solution to be truly sustainable and good it must have a positive return to the environment and society. At the heart of any design problem is a question: Are we trying to make something less bad or are we trying to make things better?… It’s not just about solving for the negative; It’s about creating a positive.”
Eric Wicks (source)
Evan Williams “User experience is everything. It always has been, but it’s still undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.”
Evan Williams (source)
Francisco Inchauste “Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.”
Francisco Inchauste (source)
Francisco Inchauste “To be great designers, we need to improve our mental game. We have many ways to get our minds in shape to be the best tool in our arsenal. When we get in the ring with the client, we need to be ready to take some punches. We also need to be trained and armed with the fundamentals so that we can help clients understand that we’re not just sharing our feelings or loose opinions but that we have sound reasons behind our design choices.”
Francisco Inchauste (source)
Francisco Inchauste “In the end, simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on a daily basis. A good experience should be the result of using UX design to find what is meaningful to that end user and present it in the best way possible.”
Francisco Inchauste (source)
Francisco Inchauste “In the end, simplicity for its own sake should not be the goal. Balancing the amount of complexity that we engage with is something that UX people deal with on a daily basis. A good experience should be the result of using UX design to find what is meaningful to that end user and present it in the best way possible.”
Francisco Inchauste (source)
Frank Lloyd Wright “Form follows function–that has been misunderstood. Form and function should be one, joined in a spiritual union.”
Frank Lloyd Wright (source)
Freckle Manifesto “Good software is cheerful software: it behaves cheerfully, and it leaves you cheerful, too.”
Freckle Manifesto (source)
Fred Beecher “[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.”
Fred Beecher (source)
Garr Reynolds “Design is about humans creating great works that help or improve the lives of other humans, often in profound ways, and often in ways that are quite small and go unnoticed”
Garr Reynolds (source)
Garr Reynolds “Good design must necessarily, in my opinion, have an impact on people’s lives, no matter how seemingly small. Good design changes things.”
Garr Reynolds (source)
Garr Reynolds “Good designers are skilled at noticing and observing. They are able to see both the big picture and the details of the world around them. Humans are natural pattern seekers; be mindful of this skill in yourself and in others. Design is a ‘whole brain’ process. You are creative, practical, rational, analytic, empathetic, and passionate. Foster these aptitudes.”
Garr Reynolds (source)
Garr Reynolds “Design is about choices and intentions, it is not accidental. Design is about process. The end user will usually not notice ‘the design of it.’ It may seem like it just works, assuming they think about it at all, but this ease-of-use (or ease-of-understanding) is not by accident, it’s a result of your careful choices and decisions.”
Garr Reynolds (source)
Garr Reynolds “As the old saying goes, in the expert’s mind there are few possibilities, but for one with the beginner’s mind, the world is wide open. Designers understand the need to take risks, especially during early explorations of the problem. They are not afraid to break with convention. Good designers are open minded and comfortable with ambiguity early on in the process, this is how discoveries are made.”
Garr Reynolds (source)
Gentry Underwood “Human-centered approaches to industrial and interaction design have long focused on studying human behavior to create informed and appropriate designs. A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics, and cultural rules.”
Gentry Underwood (source)
George Nelson “No design can exist in isolation. It is always related, sometimes in very complex ways, to an entire constellation of influencing situations and attitudes. What we call a good design is one which achieves integrity – that is, unity or wholeness – in balanced relation to its environment.”
George Nelson (source)
Gerry McGovern “Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content–well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.”
Gerry McGovern (source)
Gerry McGovern “As web designers, we need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if it’s hard to design, it must be good; that if it’s using the latest technology, it must be good; that if all our friends think it’s really cool, it must be good.”
Gerry McGovern (source)
Gerry McGovern “Good web navigation design is not about giving people lots and lots of choices. It is not about second guessing decisions we have made. It’s not about asking what if we want to get back to where we were. It’s about looking forward, not about looking backward.”
Gerry McGovern (source)
Gerry McGovern “Designing a website can be a bit like being a kid and inheriting a sweetshop. It’s easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.”
Gerry McGovern (source)
Gerry McGovern “How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.”
Gerry McGovern (source)
Gillian Crampton Smith “In the same way that industrial designers have shaped our everyday life through objects that they design for our offices and for our homes, interaction design is shaping our life with interactive technologies – computers, telecommunications, mobile phones, and so on. If I were to sum up interaction design in a sentence, I would say that it’s about shaping our everyday life through digital artifacts – for work, for play, and for entertainment.” –
Gillian Crampton Smith (source)
Ginny Redish “Good writing for the web is about creating communications in which people can find what they need, understand what they find, and act appropriately on that understanding in the time and effort that they think it is worth. Plain language is part of user-centered design.”
Ginny Redish (source)
Gui Bonsiepe “Design is not added value; design is value.”
Gui Bonsiepe (source)
Harold Hambrose “Products that are well designed have value beyond necessity: The defining feature of a great product isn’t its power, its size, its speed, or its novelty. We value things according to the quality of the experience we have when we use them… A great product doesn’t just do its job; it does something more.”
Harold Hambrose (source)
Harry Brignull “Old-school usability espouses the idea that user activities are onerous tasks that they want to get out of the way as soon as possible. While this is true in some cases, usability is now widely understood to be more of a hygiene factor–something that can cause dissatisfaction if missing, but its presence cannot take you beyond lack of dissatisfaction.”
Harry Brignull (source)
Hartmut Esslinger “The people in business must understand what they can achieve with designers. Designers have to understand that they really must deliver to business not just beautification, or another form of it, but substantial change.”
Hartmut Esslinger (source)
IBM Design “It isn’t sufficient to simply eliminate user error-designing user delight is the goal.”
IBM Design (source)
Idris Mootee “Experience design should not be solely brand focused; instead it should not be too branded focused. It is about designing delivery of customer needs, so naturally it should start with the customers. It should form the core of a go-to-market strategy of any brand. It is the experience first, then the messages.”
Idris Mootee (source)
Ivan Chermayeff “Good design at least part of the time, includes the criteria of being direct in relation to the problem at hand-not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.”
Ivan Chermayeff (source)
Jack Schulze “Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.”
Jack Schulze (source)
Jack Schulze “Some people (they are wrong) say design is about solving problems. Obviously designers do solve problems, but then so do dentists. Design is about cultural invention.”
Jack Schulze (source)
Jakob Nielsen “Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.”

Jakob Nielsen (source)
Jakob Nielsen “Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.”
Jakob Nielsen (source)
Jakob Nielsen “On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here?”
Jakob Nielsen (source)
Jakob Nielsen “Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.”
Jakob Nielsen (source)
Jakob Nielsen “Instead of a predefined narrative, websites must support the user’s personal story by condensing and combining vast stores of information into something that specifically meets the user’s immediate needs. Thus, instead of an author-driven narrative, Web content becomes a user-driven narrative.”
Jakob Nielsen (source)
Jakob Nielsen “While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.”
Jakob Nielsen (source)
James Kelway “We need to be more aware of why we think how we do, what triggers interactions and behaviours in people to make choices. As UX people we need to be aware of why as much as how systems should be designed. Getting the why will allow us to improve the experience beyond the audience’s anticipation.”
James Kelway (source)
James P. Hackett “Design is a form of competitive advantage… Good design allows things to operate more efficiently, smoothly, and comfortably for the user… Customers appreciate good design. While they can’t necessarily point out what specifically makes it good, they know it feels better. There’s a visceral connection. They are willing to pay for it, if you give them a great experience.”
James P. Hackett (source)
Jared Spool “When designing, it’s easy to get lost in the gross interactions – the dialog boxes and system flow. However, the subtleties are just as critical to the success of the design. We need to pay close attention to these nuances as we’re working through our design process.”
Jared Spool (source)
Jared Spool “When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.”
Jared Spool (source)
Jared Spool “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”
Jared Spool (source)
Jared Spool “The Web 2.0 architecture still needs much work… As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them… [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.”
Jared Spool (source)
Jared Spool “A design is intuitive when people just know what to do and they don’t have to go through any training to get there… When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.”
Jared Spool (source)
Jared Spool “The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they spend enough time exploring before locking themselves into a design approach.”
Jared Spool (source)
Jay Greene “Design is really about the way products and services come to life. The companies that build the most enduring relationships with customers often do so by creating an environment where design flourishes. They have leadership that embraces design, executives who trust their gut and their employees as much as they trust all the data they receive abut their business. To really grasp design is to intuit what customers want, often before customers even know what they want it. That’s not something you can learn in a focus group or an online survey.”
Jay Greene (source)
Jeff Gothelf “A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.”
Jeff Gothelf (source)
Jeff Lash “Information architecture helps make sure that business needs and user needs are met, leaving everyone happy, and isn’t that really what it’s all about?”
Jeff Lash (source)
Jeffrey Olson “Like the perfect score to a film, a good user experience is unobtrusive and transparent to the consumer because ‘it just works.’”
Jeffrey Olson (source)
Jeffrey Veen “I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration–likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.”
Jeffrey Veen (source)
Jeffrey Veen “Good designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.”
Jeffrey Veen (source)
Jeffrey Zeldman “Usability is like love. You have to care, you have to listen, and you have to be willing to change. You’ll make mistakes along the way, but that’s where growth and forgiveness come in.”
Jeffrey Zeldman (source)
Jeffrey Zeldman “Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.”
Jeffrey Zeldman (source)
Jeffrey Zeldman “The experienced web designer['s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty–if not everyone understands web design–then let us not cry for web design, but for those who cannot see.”
Jeffrey Zeldman (source)
Jeffrey Zeldman “Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.”
Jeffrey Zeldman (source)
Jeffrey Zeldman “Good web design is about the character of the content, not the character of the designer.”
Jeffrey Zeldman (source)
Jesse James Garrett “Businesses have now come to recognize that providing a quality user experience is an essential, sustainable competitive advantage. It is user experience that forms the customer’s impression of the company’s offerings, it is user experience that differentiates the company from its competitors, and it is user experience that determines whether your customer will ever come back.”
Jesse James Garrett (source)
Jesse James Garrett “A good designer can create a design that accommodates all the constraints and still delivers an elegant, satisfying experience to the user. A great designer can go beyond this and create a design that demonstrates that some of those constraints weren’t really there to begin with.”
Jesse James Garrett (source)
Jesse James Garrett “What I get to do is take that insight into how people think and how people behave and turn it into something, a product or a service, that is going to make their lives better. It’s going to improve their lives in some way that they may not even be able to articulate. To be able to make some small part of their experience better, and all of those little experiences add up to the sum of somebody’s life… the ability to touch people in that way is really profound.”
Jesse James Garrett (source)
Jesse James Garrett “What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.”
Jesse James Garrett (source)
Jesse James Garrett “[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.”
Jesse James Garrett (source)
Jesse James Garrett “Experience design is the design of anything, independent of medium, or across media, with human experience as an explicit outcome, and human engagement as an explicit goal.”
Jesse James Garrett (source)
Jim Antonopoulos “Great design is storytelling at its finest; it is insightful, sincere and evokes emotion and change. Design is at the center of the user experience and it is the designer’s responsibility to make the experience remarkable for both the client and their audience.”
Jim Antonopoulos (source)
Joey Hasty “Design is learning by making.”
Joey Hasty (source)
John Carroll “The worst misstep one can make in design is to solve the wrong problem.”
John Carroll (source)
John Ferrara “UX suffers when we wall ourselves off from the rest of the organization. Getting people from other disciplines involved gives them the opportunity to feel that you’re all working toward a common goal. At the same time, it gives you the opportunity to advocate user-centered thinking and gain that critical buy-in.”
John Ferrara (source)
John Maeda “Technological advances have always been driven more by a mind-set of ‘I can’ than ‘I should’… Technologists love to cram maximum functionality into their products. That’s ‘I can’ thinking, which is driven by peer competition and market forces… But this approach ignores the far more important question of how the consumer will actually use the device… focus on what we should be doing, not just what we can.”
John Maeda (source)
John Maeda “What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.”
John Maeda (source)
Jon Kolko “As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.”
Jon Kolko (source)
Jon Kolko “If I could tell you one thing about getting involved in design, it would be to have passion. Have undying, unending passion for what it is you’re doing. You’ll run up against people who don’t understand it, who don’t want to pay for it, who don’t respect it. Ultimately, none of that matters if you have the passion to make it happen.”
Jon Kolko (source)
Jon Kolko “Accept-quietly and implicitly-that your work will affect millions. Focus on the nuances and details of the craft itself, and on your capacity to engage in a conversation with your work. Through this will come humble and beautiful design solutions that will live on, affect culture, and change behavior. And through this will come a sense of subdued pleasure in your creative work.”
Jon Kolko (source)
Jon Kolko “Every design decision… contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.”
Jon Kolko (source)
Jon Kolko “I have no misconceptions that designers can ‘solve’ massive problems, or even approach them on their own without collaboration from other disciplines. But I feel strongly that designers make great agents of change and can champion new and novel approaches to old and tired problems. The best indicator of design success, in my experience, is a passion to make an impact.”
Jon Kolko (source)
Jon Kolko “Good design is design that changes behavior for the better. I think it needs to take into account the context of the environment, of the human condition, the culture and then attempt to make the things you do–make us do them better, make us do better things. It encourages us to change the way that we live.”
Jon Kolko (source)
Jon Phillips “Sometimes the simplest tweaks can yield huge results… There is always room for improvement. Always be on the lookout for simple and inexpensive things you can do to provide a better user experience.”
Jon Phillips (source)
Jonathan Follett “As we explore new human interface devices and incorporate new interactions into our designs, we have the opportunity to create deep connections between users and their technology.”
Jonathan Follett (source)
Jono DiCarlo “When software is hard to use, don’t make excuses for it. Improve it. When a user makes a mistake, don’t blame the user. Ask how the software misled them. Then fix it. The user’s time is more valuable than ours. Respect it. Good UI design is humble.”
Jono DiCarlo (source)
Jono DiCarlo “When software is hard to use, don’t make excuses for it. Improve it. When a user makes a mistake, don’t blame the user. Ask how the software misled them. Then fix it. The user’s time is more valuable than ours. Respect it. Good UI design is humble.”
Jono DiCarlo (source)
Jono DiCarlo “When we blame the user, we teach them that technology is perfect and that the errors are their own. Because technology is hard to use, we are teaching a generation to be afraid of technology. We are teaching a generation to believe in their own stupidity… It’s not the user’s fault.”
Jono DiCarlo (source)
Joseph A. Michelli “Ultimately, by incorporating your brand into people’s everyday lives, you are given an amazing opportunity to drive home the message that your company is not just routine, but exceptional”
Joseph A. Michelli (source)
Joseph A. Michelli “When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.”
Joseph A. Michelli (source)
Joshua Brewer “Everything a designer does affects the user experience. From the purposeful addition of a design element to the negligent omission of crucial messaging, every decision is molding the future of the people we design for.”
Joshua Brewer (source)
Joshua Brewer “There is a delicate balance between the simplicity of use and the complexity of usefulness. But it is true the product that is clear in its purpose, elegant in its execution and simple in its use will set itself apart from the competition and endear itself to the user. Designing for simplicity is a process of calculated refinement.”
Joshua Brewer (source)
Joshua Davis “We shouldn’t assume that the general viewing public is an idiot. We should try to evolve the medium by making intuitive systems that educate the user – not design to what level we think they can handle”
Joshua Davis (source)
Joshua Porter “People should never feel like a failure when using technology. Like the customer, the user is always right. If software crashes, it is the software designer’s fault. If someone can’t find something on a web site, it is the web designer’s fault… The big difference between good and bad designers is how they handle people struggling with their design. Technology serves humans. Humans do not serve technology.”
Joshua Porter (source)
Joshua Porter “As designers we must remember that behavior comes first. Always. The quirky, the obscure, the vain, the annoying, the wonderful. We need to observe human behavior if we are to support it in design.”
Joshua Porter (source)
Joshua Porter “The behavior you’re seeing is the behavior you’ve designed for (whether intentional or not).”
Joshua Porter (source)
Joshua Porter “More important than knowing all about the people we design for, we should have a deep understanding of the specific activity we’re supporting with our design… The most important question we can ask is not ‘who is using your software?’ but ‘what are people using your software doing?’.”
Joshua Porter (source)
Joshua Porter “To create great user experiences we need to focus on the now. In reality the problems of our users are painfully mundane and often obvious. It is our task to ease this pain, and in doing so we might not invent some amazing new thing, but that’s OK. Success is incremental.”
Joshua Porter (source)
Joshua Porter “Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?”
Joshua Porter (source)
Joshua Porter “Designers are an odd lot: creative, moody, pensive, thoughtful, weird. But the one characteristic that separates designers from others is action. They make stuff that didn’t exist before. They take the idea living deep inside their head and pull it out, realizing it in a drawing, prototype, or product. Unlike most people, they don’t just think about it. They don’t just brainstorm. They don’t just imagine something better and then talk themselves out of it. Instead, they act.”
Joshua Porter (source)
Joshua Porter “UX is really just good marketing. It’s about knowing who your market is, knowing what is important to them, knowing why it is important to them, and designing accordingly. It’s also about listening after you’ve designed and adjusting to the changing marketplace: improving the experience of those in your market. It’s easy to recognize this when you consider that users = market. That’s what users are: your users are the market you’re designing for.”
Joshua Porter (source)
Judy McLeish “We can’t forget that customers don’t view a company in terms of silos or business units. They couldn’t care less about how an organization is structured. What they want is an intuitive experience that draws them into an experience that excites their senses.”
Judy McLeish (source)
Julian Bleecker “Designers already live in the future. Through our work, we’re pulling the present up to us.”
Julian Bleecker (source)
Julian Bleecker “In design one makes-to-think and thinks-to-make. There’s no hard line between wondering about something and making that thing in the machine shop. The two go together without a hard distinction between thinking it up and making it up. In a design studio… the making is also the thinking. We don’t figure everything out and then just build it. Both of these materialization rituals are the same and interweave in a simple, clarifying way.”
Julian Bleecker (source)
Karl Ulrich “Good designers relentlessly generate lots of ideas and open-mindedly consider alternative solutions. At no time are good designers frightened to entertain a crazy, competing, or uncomfortable idea.”
Karl Ulrich (source)
Kathy Sierra “The best user experiences are enchanting. They help the user enter an alternate reality, whether it’s the world of making music, writing, sharing photos, coding, or managing a project.”
Kathy Sierra (source)
Kathy Sierra “Give users what they actually want, not what they say they want. And whatever you do, don’t give them new features just because your competitors have them!”
Kathy Sierra (source)
Kathy Sierra “If we want to create passionate users, we have to help them get better. Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate… If we could help our users be awesome, what would that mean to them?”
Kathy Sierra (source)
Kathy Sierra “The idea is to focus development not only on the UX, but what the UX enables, and-most crucially-what we want to happen after the UX.”
Kathy Sierra (source)
Kevin Mattice “Designers should be arbiters of the truth: They should be the kind of people who stand up and tell it like it is, and that usually calls for courage.”
Kevin Mattice (source)
Kevin Potts “To be truly great, we have to understand the motivation of our clients, maintain constant two-way communication with shockingly uncreative people, get a firm handle on copywriting and how that craft exists symbiotically with the visual element, and foresee how the finished whole will be greater than the sum of the bits and pieces we spent hours obsessing over. All of these factors cascade into the final product.”
Kevin Potts (source)
Kim Goodwin “Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.”
Kim Goodwin (source)
Kim Goodwin “I think if you’re starting out early in the process by talking about your ideas for solutions, you’re already not listening. I think you need to enter into any design project with that zen learner’s mind of ‘I don’t know what I don’t know.’”
Kim Goodwin (source)
Kim Goodwin “The thing that excites me most about design is the act of creating a great, tangible solution where there was just a blank whiteboard or list of vague requirements before. When I can look at a solution and think, yes, this solves the problem, it’s elegant, it’s engaging… that’s the reward.”
Kim Goodwin (source)
Kim Vicente “We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology. The design should be in the background of our attention.”
Kim Vicente (source)
Konstantin Grcic “Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.”
Konstantin Grcic (source)
Kristina Halverson “Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests… We’ll keep failing to publish useful, usable content that people actually care about. Stop pretending content is somebody else’s problem. Take up the torch for content strategy. Learn it. Practice it. Promote it. It’s time to make content matter.”
Kristina Halverson (source)
Larry Tesler “Enough confidence to believe you can solve any design problem and enough humility to understand that most of your initial ideas are probably bad. Enough humility to listen to ideas from other people that may be better than your own and enough confidence to understand that going with other people’s ideas does not diminish your value as a designer. True concern for the comfort and happiness of other people, including your users and your teammates.”
Larry Tesler (source)
Leah Buley “What UX designers offer that’s special is help building a vision for what the product can and should be. This is not a reductive ‘getting things done’ approach. It’s a generative ‘what does this have the potential to be’ kind of approach. A good UX designer should encourage the team to ask that question, facilitate a process that brings the whole team along in answering it, and then make those answers tangible, doable, and, yes, a little bit pretty.”
Leah Buley (source)
Leigh Duncan “It’s easy to forget, in a world of incredible possibility and infinite creativity, the power of simplicity and the importance of a solid customer experience foundation. This is especially true related to online user experience… As we look forward in anticipation of what’s to come, it’s important not to lose sight of managing the founding elements of customer experience.”
Leigh Duncan (source)
Leisa Reichelt “As the advocates for user experience I think it’s important that we’re advocating for everyone’s experience and perhaps doing a little bit more than just whispering the word ‘accessibility’ in a meeting early on and allowing it to be just as easily dismissed. And not just because of the potential legal implications, but because it’s our job.”
Leisa Reichelt (source)
Leisa Reichelt “Users don’t care about convention and heuristics and all of that. Users just want to have a good experience achieving the outcomes they set out to achieve in your site/system/product.  Surely we, as experience designers, can not only design a non-problematic experience. Surely we can actually create a pleasurable experience through the way that people interact with our content or functionality.”
Leisa Reichelt (source)
Leisa Reichelt “Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.”
Leisa Reichelt (source)
Leon Paternoster “The design process is essentially a process of subtraction, organization and emphasis.”
Leon Paternoster (source)
Lester Beall “A designer…has the true responsibility to give his audiences not what they think they want, for this is almost invariably the usual, the accustomed, the obvious, and hence, the unspontaneous. Rather, he should provide that quality of thought and intuition which rejects the ineffectual commonplace for effectual originality.”
Lester Beall (source)
Loren Baxter “It’s standard practice to design with our user’s goals in mind. Too often, though, we tend to focus only on the immediate goals… Although we may produce usable and successful designs, we have ignored the user’s larger context. They may be bored, tired, at work, grinding away at a long term deliverable. They may be entering countless rows of data into a spreadsheet.  People love to have fun. Without sacrificing usability, let’s bring a little fun into our designs.”
Loren Baxter (source)
Loren Baxter “It’s good to make people happy, but it’s better to help people make themselves happy. Design for strength.”
Loren Baxter (source)
Louis Rosenfeld “Information architecture is not about surface glamor; it’s about mission-critical infrastructure. And infrastructure has widespread and long-term impact. The ripples of our designs spread outwards, affecting the work of interface designers, programmers, authors, and eventually users… As we design the legacy information architectures of tomorrow, we should consider our responsibility to the big here and the long now.”
Louis Rosenfeld (source)
Louis Rosenfeld “There are many near-term benefits to applying analytics to user experience design. And the long-term promises so much. So there needs to be a wedding of web analytics and user experience. Designers need to get better with data to finally be able to design for finding, as well as to better communicate with managers, business analysts, and, to a degree, information technologists and developers. Designers will have to learn a foreign language to win them over. That language is data.”
Louis Rosenfeld (source)
Luke Wroblewski “Each time you consider adding or removing an interface element, put it through the wringer. Is it a necessity or an accessory? Does it support your main message? Remember, it’s better to do one thing well, than many second-rate.”
Luke Wroblewski (source)
Luke Wroblewski “In our vast search-driven Web, visual design can help people move beyond first impressions and into meaningful interactions.”
Luke Wroblewski (source)
Luke Wroblewski “Information architecture defines the structure of information. Interaction design enables people to manipulate and contribute to that information. Visual design communicates these possibilities to people and creates affinity to them. User experience is the summation of these considerations.”
Luke Wroblewski (source)
Luke Wroblewski “Designers spend much of their time thinking through problems from the ‘outside in.’ Contrasted with the ‘inside out’ approaches that typify corporate business agendas, this methodology focuses on the perspective of customers and end users when analyzing and crafting solutions. Applying this perspective to strategic work creates more genuine relevance.”
Luke Wroblewski (source)
Luke Wroblewski “It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data… Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.”
Luke Wroblewski (source)
Marc Hassenzahl “UX is about technology that fulfils more than just instrumental needs in a way that acknowledges its use as a subjective, situated, complex and dynamic encounter. UX is a consequence of a user’s internal state, the characteristics of the designed system and the context within which the interaction occurs.”
Marc Hassenzahl (source)
Mark Boulton “Design has been viewed as being aesthetic. Design equals How Something Looks. You see this attitude to design in every part of society–clothing design to interior design, less so in product design, and yes, in web design…. I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design.”
Mark Boulton (source)
Mark Dziersk “Design thinkers look past a project to the next project, to the next step in the strategy. They look sideways to the tangents that are affected by the result, and longer term to the investment required as a result of solving the problem currently in front of the team. No problem is solved in isolation–either from the past, or from the future.”
Mark Dziersk (source)
Mark Hurst “The customers, the visitors, the patients, the readers, the guests, whatever you call them – their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work – later – on usability tactics.”
Mark Hurst (source)
Mark Parker “Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It’s critical that design isn’t subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.”
Mark Parker (source)
Marty Neumeier “While market researchers describe how the world is, creative people describe how it could be. Their thinking is often so fresh that they zag even when they should zig. But without fresh thinking, there’s no chance of magic”
Marty Neumeier (source)
Marty Neumeier “To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions”
Marty Neumeier (source)
Marty Neumeier “Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.”
Marty Neumeier (source)
Marty Neumeier “For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.”
Marty Neumeier (source)
Marty Neumeier “The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’”
Marty Neumeier (source)
Marty Neumeier “Designers don’t actually ‘solve’ problems. They ‘work through’ them. They use non-logical processes that are difficult to express in words but easier to express in action. They use models, mockups, sketches, and stories as their vocabulary. They operate in the space between knowing and doing, prototyping new solutions that arise from their four strengths of empathy, intuition, imagination, and idealism.”
Marty Neumeier ( >source)
Massimo Vignelli “The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design”
Massimo Vignelli (source)
Matt Linderman “All web apps are trying to suck. They are trying to be bloated. They are trying to be unstructured. They are trying to be confusing. You are the stopgap. You are the one who stands between order and chaos. You are the sniper who must pick off every distraction, unneeded feature, and extra word that doesn’t absolutely have to be there. You must be a killer. You must say no. You must anger those who disagree with you. That is the only way to make something great.”
Matt Linderman (source)
Matt May “If you want to reach the greatest number of users possible, it’s best to write clearly and simply and design your interfaces to be consistent from page to page. For some people, simple usability advice like this is an absolute accessibility need… And anyway, people of all abilities fail tasks that are confusing. Why should we all suffer an interface that proves itself to be unusable?”
Matt May (source)
Matt Webb “Why shouldn’t our functional objects
Matt Webb (source)
Matthew E. May “Something is elegant if it is two things at once: unusually simple and surprisingly powerful.”
Matthew E. May (source)
Michael Bierut “I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to–or even separate from–achieving business goals, but rather an integral part of it.”
Michael Bierut (source)
Michael Cummings “Paradoxically, when we advocate for the user within our product or service development teams, we are, in effect, simultaneously advocating for the team to our users.”
Michael Cummings (source)
Michael Hoffman “The most important goal of effective communication is clarity. Clarity is not the same as simplicity … Complexity can be made to appear clear by effective organization and presentation and need not be reduced to meaningless ‘bite-sized’ chunks of data, as simplification usually does. Clarity refers to the focus on one particular message or goal at a time, rather than attempting to accomplish too much at once. Simplicity is often responsible for the ‘dumbing’ of information rather than the illumination of it.”
Michael Hoffman (source)
Michelle Obama “What I love about design is the artistic and scientific complexity that also becomes useful… Great designers also pursue a mission. Great designers design with mankind in mind… The crossroads of science and art, innovation and inspiration are what I love about design.”
Michelle Obama (source)
Mike Davidson “You can have information and ease of use and have artistic integrity at the same time. The art of being a good Web designer is getting yourself into that middle ground and treating it as a final destination instead of as a compromise.”
Mike Davidson (source)
Mike Kuniavsky “Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do, they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”
Mike Kuniavsky (source)
Mike Padilla “Creation is nothing but the reconstitution of existing parts. The components are the same, the combination is new. Become aware of as much of the world as possible. This will form your palette of components. It is up to you to put them in their place.”
Mike Padilla (source)
Millard Sheets “Good design is a great combination of common sense, unusual imagination, clarity of purpose-with a prerequisite knowledge of structure, values, color, aesthetic insight and a deep reverence for the love of life.”
Millard Sheets (source)
Nathan Shedroff “Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.”
Nathan Shedroff (source)
Nathan Shedroff “There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.”
Nathan Shedroff (source)
Nathan Shedroff “Designers are optimistic people who are trained to be courageous about the future-and making the future happen. They aren’t always aware of the intricacies of operations and the impacts of the solutions they propose, just like entrepreneurs, but they aren’t afraid of confronting a blank piece of paper (or screen or board) and getting to work making something new.”
Nathan Shedroff (source)
Nathanael Boehm “A good user experience isn’t necessarily that far removed from a poor user experience. It can be small, subtle differences that can have a huge impact.”
Nathanael Boehm (source)
Nick Finck “Too often we design our experiences for users as if they are a commodity rather than a human being. Things like greater conversion rates, increase in traffic, higher price per order, lower shopping cart abandonment, etc. and we lose sight of how to really treat the user with respect and a little bit of decency.”
Nick Finck (source)
Nick Finck “Businesses that have increased their investment in the customer experience over the past three years report higher customer referral rates and greater customer satisfaction.
Nick Finck (source)
Nielsen Norman Group “The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.”
Nielsen Norman Group (source)
Niko Nyman “I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.”
Niko Nyman (source)
Niko Nyman “Remarkable experiences leave a mark–whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.”
Niko Nyman (source)
Niko Nyman “Be someone else. It takes great empathy to create a good experience. To create relevant experiences, you have to forget everything you know and design for others. Align with the expected patience, level of interest, and depth of knowledge of your users. Talk in the users’ language.”
Niko Nyman (source)
Nishant Kothary “The brilliance of a good designer is not defined by her ability to represent the world as she sees it, but by her trained ability to represent it as others expect to see it.”
Nishant Kothary (source)
Nokia Design Manifesto “For a human being the product is not an end in itself but the gateway to a plethora of experiences.”
Nokia Design Manifesto (source)
Nokia Design Manifesto “Design has a social function and its true purpose is to improve people’s lives.”
Nokia Design Manifesto (source)
Pabini Gabriel-Petit “While each discipline on the product team has its role to play, it is the true teamwork and collaboration of a cohesive product team that makes great user experiences possible.”
Pabini Gabriel-Petit (source)
Paola Antonelli “People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”
Paola Antonelli (source)
Paola Antonelli “In an ideal world, social responsibility would be a prerequisite for design, and designers would vow to produce beautiful, useful, positive, responsible, functional, and economical things and concepts that are meaningful additions to–or sometimes subtractions from–the world we live in. Indeed, design deserves such thoughtful consideration.”
Paola Antonelli (source)
Paola Antonelli “Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.”
Paola Antonelli (source)
Patrick Lynch “Smart graphic design is always some balance of current expressive trends, information architecture, classical layout aesthetics, and detailed research on user preferences and motivations. You should never ignore solid user experience data, but mountains of data won’t auto-magically build you a successful site. Design is a synthetic activity. It can be informed by the results of analysis, but the tools of analysis don’t create beautiful designs.”
Patrick Lynch (source)
Paul Boag “We all like to think of ourselves as user centric designers, but exactly how much effort do you put into knowing your users before beginning the design process? Take the time to really understand them the best you can… Understanding your users not only improves the quality of your work, but also helps move the discussion away from the personal preferences of the client, to the people who’s opinion really matters.”
Paul Boag (source)
Paul J. Sherman “Usability testing should not be a stage gate in your design and development process. It should be a tool with which to gather helpful, diagnostic information from your target users. It’s a means of understanding the goodness of a design’s fit to the intended users’ problems.”
Paul J. Sherman (source)
Paul Rand “To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.”
Paul Rand (source)
Paul Rand “Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.”
Paul Rand (source)
Paul Rand “Simplicity is not the goal. It is the by-product of a good idea and modest expectations.”
Paul Rand (source)
Paul Rand “A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.”
Paul Rand (source)
Paul Rand “Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts.”
Paul Rand (source)
Paul Scrivens “Quality design communicates with its audience. It delivers the message it is intended to deliver. Nothing more, nothing less.”
Paul Scrivens (source)
Paul Seys “From a designers point of view at times it can be easy to focus too much on the little details and neglect the bigger things about how a user arrives at the site, what task are they looking to complete and how do they go about achieving their goal. It’s always worth asking yourself ‘have I done enough to help them?’”
Paul Seys (source)
Peter Lawrence “Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn’t just contribute to the quality of life; design, in many ways, now constitutes the quality of life.”
Peter Lawrence (source)
Peter Merholz “When we’re trying to understand our ‘users’ and ‘customers,’ we have to remember that they’re people just like us, and just like us they regularly cross understood boundaries and categories… People are inconsistent, often inarticulate, and they challenge social and cultural boundaries in unexpected ways.”
Peter Merholz (source)
Peter Merholz “Think of design as an activity that anyone in the organization can engage with… design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.”
Peter Merholz (source)
Peter Merholz “By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.”
Peter Merholz (source)
Peter Merholz “Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.”
Peter Merholz (source)
Peter Merholz “The typical understanding of design is that it’s about aesthetics, styling, or form. This is a limited view. While these are often the tangible outputs of design work, such artifacts are meaningless if they don’t somehow engage a new activity. The measure of success for design is the degree of its impact.”
Peter Merholz (source)
Peter Merholz “What’s more important than process is mindset. And when it comes to interaction design, that mindset is having empathy for and understanding your users, and creating something great for them.”
Peter Merholz (source)
Peter Morville “I guess part of what excites me about the Web, and makes me feel good about doing information architecture, is that it helps people get better at sharing information. People have used the metaphor that in creating the Internet we’re creating a central nervous system for the planet, wiring ourselves together and making the ways that we’re able to communicate and share information much more fluid. Of course, in order to feel good about that, you have to have a certain amount of optimism that if we enable people to communicate and share information better, they’ll ultimately make better decisions.”
Peter Morville (source)
Peter Morville “Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.”
Peter Morville (source)
Peter Morville “Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.”
Peter Morville (source)
Peter Morville “As practitioners, we can’t be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.”
Peter Morville (source)
Preston D. Lee “Design is about the perfect fusion of passion and knowledge. Your passion has to come from within you and your knowledge has to come from a lot of dedicated study and practice… Just educate yourself. It doesn’t matter HOW, just get educated about design. Mix that with your passion to create, and you’ll be successful.”
Preston D. Lee (source)
Rahul Sen “Now more than ever in increasingly complex, transient times, the need for holistic experiences is vital… To approach such design as a ‘whole’ ” we need to understand the varying concepts of time and data through the perspectives of cohabitants, technology and business interests alike… We must constantly re-think our process to become melting pots of ideas, perspectives and skills that not only drill deep, but also wide.”
Rahul Sen (source)
Relly Annett-Baker “Writing for your website shouldn’t be an extracurricular activity appended to anyone’s work description. Your content deserves better as it is the hardest working part of your website. Your content sells your services, captures the interest of potential customers, guides users through your site to achieve the goal they set out to do, instructs them on how to purchase from you, collects their information, lets people know the terms and conditions for a transaction with you, describes the unique collection you have for sale, rewards them for their brand loyalty, and introduces customers to the positive experience they get shopping with you.”
Relly Annett-Baker (source)
Richard Rubinstein “In the absence of detailed information, we all work from assumptions about who the user is, what he or she does, and what type of system would meet his or her needs. Following these assumptions, we tend to design for ourselves, not for other people.”
Richard Rubinstein (source)
Richard Wurman “Effective information architects make the complex clear; they make the information understandable to other human beings. If they succeed in doing that, they’re good information architects. If they fail, they’re not.”
Richard Wurman (source)
Robert Brunner “You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.”
Robert Brunner (source)
Robert Brunner “Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part–but, alone, not a sufficient part–of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company–soup to nuts, end to end.”
Robert Brunner (source)
Robert Hoekman Jr. “Each moment has the potential to increase a user’s confidence or destroy his trust in a product or a company, and each one is an important piece of the whole experience. Why? Because the task a person is attempting to complete at any given moment is the most important task to that person, at that moment. It is our job to make sure nothing goes wrong. To make sure that moment is enjoyable and productive, and helps our user feel smart.”
Robert Hoekman Jr. (source)
Robert Hoekman Jr. “Many of the most compelling usability test insights come not from the elements that are evaluated, but rather those not evaluated… The unintended conclusions-the peripheral insights-are often what feed a designer’s instincts most.”
Robert Hoekman Jr. (source)
Robert Hoekman Jr. “Writing is designing with words. Designing is writing without them.”
Robert Hoekman Jr. (source)
Robin Good “Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.”
Robin Good (source)
Russ Unger “I believe that all user experience designers are ‘rotten with imperfection’-every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end-once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.”
Russ Unger (source)
Ryan Freitas “Sometimes, you have to design from the gut. The funny thing about the gut is that, rather than experience, the best UX designers I know operate from a perspective of determining what’s good, what’s bad, and what’s ugly.”
Ryan Freitas (source)
Ryan Singer “‘Because it sucks’ is not a reason to redesign. ‘It sucks’ leaves the scope wide open with no measure of success. It’s a sure way to scrap the good decisions you made along with the mistakes. Instead, start the redesign with a question: ‘What is right about this design?’ Use that perspective to identify specific problems and then target those exact problems.”
Ryan Singer (source)
Sachin Agarwal “A good designer is a very opinionated person. They are stubborn. They pay attention to details. They work tirelessly to make sure everything is perfect. Something an average person would never even notice, drives a great designer nuts. And great designers don’t just care about the applications and websites they are building, but demand great design in everything they do.”
Sachin Agarwal (source)
Sam Farber “The most common misperception is the word ‘design’. People think of primarily pretty pictures or forms. They don’t understand the depth to which design goes–not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that’s totally designed. Somebody made a decision about everything. And it was a design decision.”
Sam Farber (source)
Sara Beckman “The members of [cross-functional] teams have to listen carefully to the language used by the other team members, thoughtfully present their own work in terms that the others can understand and over time build enough trust and understanding of one another that they can value, integrate and leverage one another’s expertise… Just as you might do in preparing yourself to visit another country or another culture, design and business leaders must take the time to understand a bit about the place they are visiting–a little of the language, the customs, the ways of thinking.”
Sara Beckman (source)
Sarah Hanley “It’s not ‘user’ experience, it’s ‘people’ or ‘customer’ experience. The term ‘user’ can be a barrier to good design.”
Sarah Hanley (source)
Sarah Horton “The measure of quality in web design should not be good looks, but graceful transformation: pages that can be accessed under different conditions and keep their integrity… A real web designer embraces the medium and designs for maximum inclusivity.”
Sarah Horton (source)
Secil Watson “My definition of a ‘customer centric’ culture is where people are asking the right questions to the right people, who are able and willing to collaborate to provide their insights. In such a culture, over time, individuals ask the right questions more often and get the right answers more often. This is a reinforcing feedback loop. As this culture takes hold, more and more of the solutions coming out of the group would yield positive customer experiences.”
Secil Watson (source)
Sharon Lee “By attending to the entire user experience, designers can create a rich, sensory experience, which helps to immerse users and encourage them to become fully involved in the site and its message… Through immersion, the user experiences joy and satisfaction: positive qualities that will be transferred to your brand.”
Sharon Lee (source)
Sharon Lee “Your site can do much more than mimic your identity. It can encapsulate the brand personality, whether that is inspirational, trustworthy, or authoritative. These traits were part of the reason why they chose your brand in the first place.”
Sharon Lee (source)
Sharon Lee “The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.”
Sharon Lee (source)
Shira Gutgold “The possibilities for applying playfulness to applications are endless… Many designers have rebranded themselves in recent years, changing their job description from interaction designer to user experience designer. Let’s make our work follow suit. Instead of thinking only in terms of interaction, start designing user experiences.”
Shira Gutgold (source)
Simone LeAmon “For me the most compelling aspect of design is developing a concept that communicates to the client and respective audience/market. Design is an opportunity to connect with people, listen to their needs and deliver experiences which reflect positively on society and of course the designer. Design should inspire peoples and cultures to grow, transform and look to the future.”
Simone LeAmon (source)
Sir Ernest Hall “Design is about demonstrating how beautiful something can be. It has a very profound quality. Design is a way of changing life and influencing the future.”
Sir Ernest Hall (source)
Sohrab Vossoughi “Choice-fatigued consumers are not looking for another product that hasn’t taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”
Sohrab Vossoughi (source)
Stephen Anderson “User experience is about so much more than taking orders… We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making… In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.”
Stephen Anderson (source)
Stephen P. Anderson “Form and function aren’t separate items. If we believe that style somehow exists independent of functionality, that we can treat aesthetics and function as two separate pieces, then we ignore the evidence that beauty is much more than decoration.”
Stephen P. Anderson (source)
Steve Baty “User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.”
Steve Baty (source)
Steve Baty “As designers of interactions broaden their perspective and take a higher level view of the problem, they simultaneously make another transition: they stop solving interaction design problems and begin solving problems with design… In this capacity designers of interactions bring their design skills to bear on truly complex, systemic problems–broad in scale and scope–and have the opportunity to affect truly profound and lasting change.”
Steve Baty (source)
Steve Baty “Design is underpinned by the designer’s ability to not only look, but also to see… The act of observation is not unique to design or design thinking, and design research is not the sole domain of the designer. It is in the seeing, in the sense-making, and in the questioning of what is observed that design sets itself apart.”
Steve Baty (source)
Steve Jobs “In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.”
Steve Jobs (source)
Steve Jobs “To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it. Most people don’t take the time to do that… The broader one’s understanding of the human experience, the better designs we will have.”
Steve Jobs (source)
Steve Jobs “Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.”
Steve Jobs (source)
Steve Jobs “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer -that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
Steve Jobs (source)
Steve Krug “There are no simple ‘right’ answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need–carefully thought out, well executed, and tested.”
Steve Krug (source)
Steve Krug “Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a web site, remote control, or revolving door – for its intended purpose without getting hopelessly frustrated.”
Steve Krug (source)
Susan Weinschenk “The secret to designing an intuitive user experience is making sure that the conceptual model of your product matches, as much as possible, the mental models of your users. If you get that right you will have created a positive and useful user experience.”
Susan Weinschenk (source)
Tara Mullaney “What has been and always will be true about Design Research is its consideration of people. The future lies not in ignoring needs, but in broadening our horizons. We need to think about more than just insights. We need to be collaborators and co-creators not only with the companies we are designing for, but also the communities and individuals we are researching.”
Tara Mullaney (source)
Ted Booth “Coming up with an idea is really just the beginning. It’s the crafting of the idea into a real, working thing that is a truly exciting experience. Making an idea come alive, into something that makes sense, is then made and put into the market, and then connects with people in a meaningful way-that’s the hard part.”
Ted Booth (source)
Terry Winograd “All new technologies develop within the background of a tacit understanding of human nature and human work. The use of technology in turn leads to fundamental changes in what we do, and ultimately in turn what it is to be human. We encounter the deep questions of design when we recognize that in designing tools we are designing ways of being.”
Terry Winograd (source)
Thomas Mann “People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.”
Thomas Mann (source)
Tim Berners-Lee “The web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy. The ultimate goal of the Web is to support and improve our weblike existence in the world.”
Tim Berners-Lee (source)
Tim Brown “Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.”
Tim Brown (source)
Tim Brown “Organizations need to take design thinking seriously. We need to spend more time making people conscious of design thinking — not because design is wondrous or magical, but simply because by focusing on it, we’ll make it better. And that’s an imperative for any business, because design thinking is indisputably a catalyst for innovation productivity.”
Tim Brown (source)
Timothy Smith “Users should feel comfortable when they visit your site. They should feel that your site is designed, arranged and filled with logical information that they know how to get to. When you are consistent you make your users happy which will compel them to return.”
Timothy Smith (source)
Todd Wilkens “Talking about design is an inherently fuzzy process… What designers do is take abstract things and make them more tangible.”
Todd Wilkens (source)
Todd Zaki Warfel “Any design based on a written spec is a design based on theory. A design based on a prototype is a design based on experience and practice… Prototyping has given us the power to show and tell the story of our design solutions to any given problem rather than just tell the story waving our hands in the air to describe the magic.”
Todd Zaki Warfel (source)
Tom Dair “Savvy design strategists, design researchers, and designers not only seek to deeply understand the client’s business and the end user’s needs of the product, but they also try to deeply understand the connected (and not so connected) interrelationships that factor into the success or failure of the potential offering.”
Tom Dair (source)
Tom Igoe “Understanding is important, but it’s only the beginning. It’s got to lead to a change in behavior. The question interaction designers need to ask ourselves, then, is this: how can our work help people to not only understand the change needed, but also to begin making it?”
Tom Igoe (source)
Tracy Sabin “Creating visual imagery is a state of mind. It involves the reproduction of what we see. But much more than that, it becomes an outlet to express feelings about what we experience.”
Tracy Sabin (source)
Tyler Hilker “It is not enough to create and understand powerful systems; you must understand how other people understand your system and confine their interaction–or educate them–to appropriate complexity.”
Tyler Hilker (source)
Venessa Miemis “As designers and architects of the future, we have an opportunity to play a powerful role in constructing reality and improving humanity’s experience on this planet. If the focus is only on a short term profit margin or a fad or a shiny new object, it will be an opportunity lost. Design can be reactionary, responding only to current conditions, or it can be visionary, by presenting solutions to problems yet undefined.”
Venessa Miemis (source)
Vitaly Friedman “Good design is about effective communication, not decoration at the expense of legibility.”
Vitaly Friedman (source)
Walt Disney “You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality”
Walt Disney (source)
Warren Berger “Designers can show us a better future, can present us with all kinds of new possibilities so that we can decide: Is this what we want? Before any of that can happen, though, the designer must first commit-by taking what is just a faint glimmer in the mind’s eye and giving it shape and life.”
Warren Berger (source)
Whitney Hess “UX is about technology that fulfils more than just instrumental needs in a way that acknowledges its use as a subjective, situated, complex and dynamic encounter. UX is a consequence of a user’s internal state, the characteristics of the designed system and the context within which the interaction occurs.” “Differentiate yourself by fully understanding the problem before you attempt to solve it… Don’t just fall in love with a solution and go full-force on making it look great, but really make sure that whatever you design is fitting a need in the world and has a purpose.”
Whitney Hess (source)
Whitney Hess “Ease of use isn’t the only measure of a positive user experience; pleasurably is just as important. Something can be dead simple, but if it’s outrageously boring or cold it can feel harder to get through. Designs should have flourishes of warmth, kindness, whimsy, richness, seduction, wit – anything that incites passion and makes the person feel engaged and energized.”
Whitney Hess (source)
Whitney Hess “Your work should have purpose–addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. The true mark of an effective designer is the ability to answer ‘why?’. Don’t waste your time solving the wrong problems.”
Whitney Hess (source)
Whitney Hess “Most people believe that User Experience is just about finding the best solution for your users–but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).”
Whitney Hess (source)
Whitney Quesenbery “Saying that people are the focus of user experience is stating the obvious, but when we are deeply engaged in our own work as user experience designers, it can be difficult to constantly remember to keep people at the center of design. For most of us, it’s hard not to get caught up in the skills and techniques that the technologies we work with require and even harder not to want to use technology to solve problems. But as user experience designers, we need to keep our eye on people.”
Whitney Quesenbery (source)
Whitney Quesenbery “I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself–with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people–users–at the center of the design process.”
Whitney Quesenbery (source)
Will Evans “At its best, user experience design involves more than form and content and behavior, crafted in a meaningful context that leaves an impact over time. The highest aspirations of our profession will only be achieved when leadership and excellence are joined. Our profession as a whole must demonstrate the understanding and perspectives that can only come from the intertwingling of many different backgrounds, cultures, and experiences.”
Will Evans (source)
Will Evans “Because sketches are faster, require less overhead, and by their nature are perceived to be less ‘done,’ they are better suited to the task-artifact cycle of design exploration. They should be considered an effective modeling process for designers to be able to conceive and predict the consequences of certain design arguments during the design ideation phase and subsequently leading to better design.”
Will Evans (source)
William McDonough “I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.”
William McDonough (source)
Zeus Jones “There will always be a need for dialogue, and if we are to have a meaningful conversation with our users, we have to facilitate the conversation with an interface that welcomes them with open arms… By asking users to engage on a personal level, we are creating a relationship based on shared ownership of knowledge and value. And best of all, it doesn’t feel like work. Actions really do speak louder than words.”
Zeus Jones (source)