UX Quotes

Michael Hoffman Quotes

Author Quote
Michael Hoffman “The most important goal of effective communication is clarity. Clarity is not the same as simplicity … Complexity can be made to appear clear by effective organization and presentation and need not be reduced to meaningless ‘bite-sized’ chunks of data, as simplification usually does. Clarity refers to the focus on one particular message or goal at a time, rather than attempting to accomplish too much at once. Simplicity is often responsible for the ‘dumbing’ of information rather than the illumination of it.”
Michael Hoffman (source)