UX Quotes

Loren Baxter Quotes

Author Quote
Loren Baxter “It’s standard practice to design with our user’s goals in mind. Too often, though, we tend to focus only on the immediate goals… Although we may produce usable and successful designs, we have ignored the user’s larger context. They may be bored, tired, at work, grinding away at a long term deliverable. They may be entering countless rows of data into a spreadsheet.  People love to have fun. Without sacrificing usability, let’s bring a little fun into our designs.”
Loren Baxter (source)
Loren Baxter “It’s good to make people happy, but it’s better to help people make themselves happy. Design for strength.”
Loren Baxter (source)