UX Quotes

Jakob Nielsen Quotes

Author Quote
Jakob Nielsen “Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.”

Jakob Nielsen (source)
Jakob Nielsen “Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.”
Jakob Nielsen (source)
Jakob Nielsen “On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website’s information is hard to read or doesn’t answer users’ key questions, they leave. Note a pattern here?”
Jakob Nielsen (source)
Jakob Nielsen “Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.”
Jakob Nielsen (source)
Jakob Nielsen “Instead of a predefined narrative, websites must support the user’s personal story by condensing and combining vast stores of information into something that specifically meets the user’s immediate needs. Thus, instead of an author-driven narrative, Web content becomes a user-driven narrative.”
Jakob Nielsen (source)
Jakob Nielsen “While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.”
Jakob Nielsen (source)