UX Quotes

Idris Mootee Quotes

Author Quote
Idris Mootee “Experience design should not be solely brand focused; instead it should not be too branded focused. It is about designing delivery of customer needs, so naturally it should start with the customers. It should form the core of a go-to-market strategy of any brand. It is the experience first, then the messages.”
Idris Mootee (source)