Give users what they actually want

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” - Kathy Sierra

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra

Read Kathy’s article “Featuritis vs. the Happy User Peak” here.

Creating a successful product requires designing the Total User Experience

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.” - Don Norman

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.”- Don Norman

Quote from the article “Sharing Ownership of UX” from UXmatters.

If you’d like to read more by Don Norman, pick up his books for many insightful thoughts on design.

Meet your users’ needs at the instant they need it

\"When creating great experiences, it\'s not so much about doing what users expect. Instead, it\'s about creating a design that clearly meets their needs at the instant they need it.\" - Jared Spool

“When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.” – Jared Spool

Read Jared’s article “The Wheres and Whens of Users’ Expectations” here.

Design needs to be embedded as a competency within an organization

“Think of design as an activity that anyone in the organization can engage with... design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.” - Peter Merholz

“Think of design as an activity that anyone in the organization can engage with… design is not the purview of some special elite group. Design needs to be embedded as a competency within an organization – something that everybody can get involved with.” – Peter Merholz

Listen to the BusinessWeek podcast “It’s the Experience That Counts” for a discussion of how focusing on consumers’ experience of new products and services can inform and shape design.

To design is to add value and meaning

“To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.” – Paul Rand

Read Joshua Porter’s thoughts on this quote on his blog here.

Each moment is an important piece of the whole experience

\

“Each moment has the potential to increase a user’s confidence or destroy his trust in a product or a company, and each one is an important piece of the whole experience. Why? Because the task a person is attempting to complete at any given moment is the most important task to that person, at that moment. It is our job to make sure nothing goes wrong.  To make sure that moment is enjoyable and productive, and helps our user feel smart.” – Designing the Moment by Robert Hoekman Jr.

Purchase Designing the Moment here or check out a sample chapter of the book on Robert Hoekman Jr.’s site.

Read David Fiorito’s thoughts on Designing the Moment here.