Information architecture is about mission-critical infrastructure

“Information architecture is not about surface glamor; it’s about mission-critical infrastructure.  And infrastructure has widespread and long-term impact. The ripples of our designs spread outwards, affecting the work of interface designers, programmers, authors, and eventually users... As we design the legacy information architectures of tomorrow, we should consider our responsibility to the big here and the long now.” - Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

“Information architecture is not about surface glamor; it’s about mission-critical infrastructure.  And infrastructure has widespread and long-term impact. The ripples of our designs spread outwards, affecting the work of interface designers, programmers, authors, and eventually users… As we design the legacy information architectures of tomorrow, we should consider our responsibility to the big here and the long now.” – Information Architecture for the World Wide Web by Louis Rosenfeld & Peter Morville

Purchase Information Architecutre for the World Wide Web for a great overview of Information Architecture.

The goal of human-centered design is to tame complexity

The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable. - Don Norman

“The world is complex, and so too must be the activities that we perform. But that doesn’t mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.” – Don Norman

Read Don’s article “Simplicity Is Not The Answer” for his thoughts on why simplicity should not necessarily be the primary goal when creating products and services.

It is the experience first, then the messages

“Experience design should not be solely brand focused; instead it should not be too branded focused. It is about designing delivery of customer needs, so naturally it should start with the customers. It should form the core of a go-to-market strategy of any brand. It is the experience first, then the messages.” – Idris Mootee

Read Idris’ article “Experience Design Is The Active Pursuit Of Customer-Inspired Products/Services, Not Just Company-Defined Products/Serviceshere.

Design software to behave like a likeable person

“If we want users to like our software, we should design it to behave like a likeable person.” - Alan Cooper

“If we want users to like our software, we should design it to behave like a likeable person.” – Alan Cooper

Purchase Alan Cooper’s book The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity here.

Design constitutes the quality of life

Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn’t just contribute to the quality of life; design, in many ways, now constitutes the quality of life.

“Design is the term we use to describe both the process and the result of giving tangible form to human ideas. Design doesn’t just contribute to the quality of life; design, in many ways, now constitutes the quality of life.” – Peter Lawrence

Peter is the Founder of the Corporate Design Foundation, a non-profit education and research organization whose mission is to improve the quality of life and the effectiveness of organizations through design.

Confusion and clutter are the failure of design, not the attributes of information

Confusion and clutter are the failure of design, not the attributes of information. - Edward R. Tufte

“Confusion and clutter are the failure of design, not the attributes of information.” – Edward R. Tufte

Quote retrieved from PageThinker’s collection of design quotes.  Check out Edward Tufte’s books for some great thoughts on how to visualize and display information.