An experience designer must love and care about people and the world

“An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.” - Andrë Braz

“An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.” – Andrë Braz

Read Andrë’s “Experience Design Manifesto” here

We want to focus on achieving our goals, not deciphering technology

“We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology. The design should be in the background of our attention.” - The Human Factor by Kim Vicente

“We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology. The design should be in the background of our attention.” – The Human Factor by Kim Vicente

Read The Human Factor for Kim’s take on “Revolutionizing the Way People Live with Technology.”

Go deep into your customers’ lives and immerse yourself in their world

“By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.” - Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

“By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.” – Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

Be sure to pick up Subject to Change by four members of Adaptive Path.  This book describes how businesses can use customer experiences to inform and shape the product development process.

Persuasive, useful content gives you the winning edge

“Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.” – Colleen Jones

Read Colleen’s article “Content Is More Than Copy” for her explanation of the importance of focusing on content in your designs.

Provide an experience that is useful, usable, desirable, and differentiated

“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” - David Armano

“Provide an experience that is both useful, usable, desirable, and differentiated and you will create demand for your brand and delight your customers.” – David Armano

Read David’s article “Creating Compassionate Designers” here.

We have to understand the world surrounding our designs

“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.” – William McDonough

Watch architect and designer William McDonough’s TED Talk “The wisdom of designing Cradle to Cradle” for his thoughts on designing for the complete product lifecycle.