Design can help find new solutions to problems and drive innovation

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” - Tim Brown

“Most business processes are about making choices from a set of existing alternatives. Clearly, if all your competition is doing the same, then differentiation is tough. In order to innovate, we have to have new alternatives and new solutions to problems, and that is what design can do.” – Tim Brown

Read the New York Times article “Design is More Than Packaging” for Tim Brown’s thoughts on design thinking.

Your website will be better by explicitly thinking about the IA

“You can make a website without explicitly thinking about the IA. You don’t have to use metadata or control your vocabularies or develop thesauri. You don’t have to tweak your search engine and play with recall and precision to improve your results. But it will be better if you do.” - Chiara Fox

“You can make a website without explicitly thinking about the IA. You don’t have to use metadata or control your vocabularies or develop thesauri. You don’t have to tweak your search engine and play with recall and precision to improve your results. But it will be better if you do.” – Chiara Fox

Read Chiara’s blog post “IA as Stone Soup” for a metaphor to describe how the Information Architecture day of Adaptive Path’s UX Intensive Conference is structured.

Our job is to take responsibility for the complete user experience

“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.” - Steve Jobs

“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.” – Steve Jobs

Read more from Steve Jobs in Fortune’s article on the Most Admired Companies of 2008.