Your products run for election every day

“Your products run for election every day and good design is critical to winning the campaign.” - A.G. Lafley

“Your products run for election every day and good design is critical to winning the campaign.” – A.G. Lafley

Read the Fast Company article “What P&G Knows About the Power of Design” for Procter & Gamble’s CEO A.G. Lafley’s thoughts on design.

Design needs to reflect the innovation culture of a company

“There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the innovation culture — of a company.” – Nathan Shedroff

Read an interview with Nathan in which he discusses “Futures, Experiences & Design”

Your website will be better by explicitly thinking about the IA

“You can make a website without explicitly thinking about the IA. You don’t have to use metadata or control your vocabularies or develop thesauri. You don’t have to tweak your search engine and play with recall and precision to improve your results. But it will be better if you do.” - Chiara Fox

“You can make a website without explicitly thinking about the IA. You don’t have to use metadata or control your vocabularies or develop thesauri. You don’t have to tweak your search engine and play with recall and precision to improve your results. But it will be better if you do.” – Chiara Fox

Read Chiara’s blog post “IA as Stone Soup” for a metaphor to describe how the Information Architecture day of Adaptive Path’s UX Intensive Conference is structured.

Great experiences have an innate ability to change the way we view the world

“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.” - Christian Saylor

“Design creates stories, and stories create memorable experiences, and great experiences have this innate ability to change the way in which we view our world.” – Christian Saylor

Visit Christian’s blog for designs and comments around the ideas and practices of a world living “Under the Influence of Design.”

Our job is to take responsibility for the complete user experience

“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.” - Steve Jobs

“Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.” – Steve Jobs

Read more from Steve Jobs in Fortune’s article on the Most Admired Companies of 2008.

A coherent product user interface is the product to users

“Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.” - Kim Goodwin

“Features are meaningless. They mean nothing to users. A coherent product user interface is the product to users.” – Kim Goodwin

Read Pabini Gabriel-Petit’s recap of Kim Goodwin’s 2005 BayCHI talk, “Getting Your Design Built” for Kim’s thoughts on how to get buy-in for designs and ensuring that they get built