Plain language is part of user-centered design

“Good writing for the web is about creating communications in which people can find what they need, understand what they find, and act appropriately on that understanding in the time and effort that they think it is worth. Plain language is part of user-centered design.” - Ginny Redish

“Good writing for the web is about creating communications in which people can find what they need, understand what they find, and act appropriately on that understanding in the time and effort that they think it is worth.  Plain language is part of user-centered design.” – Ginny Redish

Read more about Ginny and the importance of plain language on the web in Whitney Quesenbery’s article “Usability doesn’t stop when you write the content.”

The success of an experience is measured by the amount of happiness it brings

“The ultimate aim of all creative activity is to bring happiness to people’s lives... The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by its individual qualities.” - Andrë Braz

“The ultimate aim of all creative activity is to bring happiness to people’s lives… The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by its individual qualities.” – Andrë Braz

Read Andrë’s “Experience Design Manifesto” here.

Take the time to really understand your users the best you can

“We all like to think of ourselves as user centric designers, but exactly how much effort do you put into knowing your users before beginning the design process? Take the time to really understand them the best you can... Understanding your users not only improves the quality of your work, but also helps move the discussion away from the personal preferences of the client, to the people who’s opinion really matters.” - Paul Boag

“We all like to think of ourselves as user centric designers, but exactly how much effort do you put into knowing your users before beginning the design process? Take the time to really understand them the best you can… Understanding your users not only improves the quality of your work, but also helps move the discussion away from the personal preferences of the client, to the people who’s opinion really matters.” – Paul Boag

Read Paul’s article “10 Ways To Get Design Approval” for his thoughts on how you can help to ensure that the design you produce is the one that gets built.

Innovation lies at the heart of both better design and better business

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” - The Brand Gap by Marty Neumeier

“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” – The Brand Gap by Marty Neumeier

Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.

The web designer’s job is to create pages that are unmistakably engaging

“The experienced web designer[’s]... job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand- appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” - Jeffrey Zeldman

“The experienced web designer['s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” – Jeffrey Zeldman

Read Jeffrey’s article “Understanding Web Design” from A List Apart or read another quote from this article here.

Design’s true purpose is to improve people’s lives

“Design has a social function and its true purpose is to improve people's lives.” - Nokia Design Manifesto

“Design has a social function and its true purpose is to improve people’s lives.” – Nokia Design Manifesto

Browse through the first edition of Nokia’s Design Manifesto (pdf) for many inspiring thoughts about design, or read another quote from the manifesto.