“Innovation lies at the heart of both better design and better business. It magnifies drive inside the organization. It slashes the costs of inefficiency, duplication, and corporate ennui. It confers the ability to produce uncommon, yet practical, responses to real problems.” – The Brand Gap by Marty Neumeier
Check out Marty’s book The Brand Gap for his thoughts on how to bridge the distance between business strategy and design.
![“The experienced web designer[’s]... job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand- appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” - Jeffrey Zeldman](http://www.inspireux.com/wp-content/uploads/110.gif "“The experienced web designer[’s]... job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand- appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” - Jeffrey Zeldman")
“The experienced web designer['s]… job is not to whine about emerging commonalities but to use them to create pages that are distinctive, natural, brand-appropriate, subtly memorable, and quietly but unmistakably engaging. If she achieves all that and sweats the details, her work will be beautiful. If not everyone appreciates this beauty—if not everyone understands web design—then let us not cry for web design, but for those who cannot see.” – Jeffrey Zeldman
Read Jeffrey’s article “Understanding Web Design” from A List Apart or read another quote from this article here.
“Design has a social function and its true purpose is to improve people’s lives.” – Nokia Design Manifesto
Browse through the first edition of Nokia’s Design Manifesto (pdf) for many inspiring thoughts about design, or read another quote from the manifesto.
“Life is conversational. Web design should be the same way. On the web, you’re talking to someone you’ve probably never met – so it’s important to be clear and precise. Thus, well structured navigation and content organization goes hand in hand with having a good conversation.” – Chikezie Ejiasi
Quote submitted by the author, Chikezie Ejiasi.
Please help support inspireUX by submitting your own inspiring quotes or quotes that you find from others. In order to maintain my current posting frequency, I’ll need your help! Thanks so much for your continued support.
“People’s behavior makes sense if you think about it in terms of their goals, needs, and motives.” – Thomas Mann
Read more about Thomas Mann (1875 – 1955), a German novelist whose work is noted for its insight into the psychology of the artist and the intellectual, on this Wikipedia page.
“Users don’t care about convention and heuristics and all of that. Users just want to have a good experience achieving the outcomes they set out to achieve in your site/system/product. Surely we, as experience designers, can not only design a non-problematic experience. Surely we can actually create a pleasurable experience through the way that people interact with our content or functionality.” – Leisa Reichelt
Read Leisa’s article “User Experience & Cognitive Pleasures” here.
Catriona Cornett