Good design, when done well, becomes invisible

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” - Jared Spool

“Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.” – Jared Spool

This quote from Jared’s is from a UIEtips introduction to an article by Luke Wroblewski.

Good design isn’t decoration. Good design is problem solving.

“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” - The Art & Science of Web Design by Jeffrey Veen

“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – The Art & Science of Web Design by Jeffrey Veen

Purchase Jeffrey’s book The Art & Science of Web Design here.

Businesses need to do more than hire designers. They need to be designers.

“For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.” - Marty Neumeier

“For businesses to bottle the kind of experiences that rivet minds and run away with hearts, not just one time but over and over, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers. The narrow-gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.” – Marty Neumeier

Read Marty’s article “Designing the Future of Business” for his thoughts on how design can turn a company into a “powerhouse of nonstop innovation.”

Blaming the user teaches them that the errors are their own

“When we blame the user, we teach them that technology is perfect and that the errors are their own. Because technology is hard to use, we are teaching a generation to be afraid of technology. We are teaching a generation to believe in their own stupidity... It’s not the user’s fault.” - Jono DiCarlo

“When we blame the user, we teach them that technology is perfect and that the errors are their own. Because technology is hard to use, we are teaching a generation to be afraid of technology. We are teaching a generation to believe in their own stupidity… It’s not the user’s fault.” – Jono DiCarlo

Read Jono from Mozilla Labs’ article “These things I believe” for his thoughts on software development and user interface design.

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UX must be an ongoing effort of continually learning about users

“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown

“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” – Dan Brown

Dan’s quote is one of many cited by Whitney Hess in her excellent article “10 Most Common Misconceptions About User Experience Design.”

Don’t design for everyone. It’s impossible.

“Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.” - Leisa Reichelt

“Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.” – Leisa Reichelt

Read Leisa’s article “The general public myth (or, the whole world is not your user)” here.