“As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.” – Jon Kolko
Read more about the process of “Design Synthesis” that helps us understand design problems in Jon’s article “Information Architecture and Design Strategy: The Importance of Synthesis during the Process of Design.”




![“The Web 2.0 architecture still needs much work... As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them... [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.” - Jared Spool “The Web 2.0 architecture still needs much work... As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them... [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.” - Jared Spool](http://www.inspireux.com/wp-content/uploads/174-300x200.gif)

