Design is more than the aesthetic. Design is fundamentally more.

“Design has been viewed as being aesthetic. Design equals How Something Looks. You see this attitude to design in every part of society—clothing design to interior design, less so in product design, and yes, in web design.... I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design." - Mark Boulton

“Design has been viewed as being aesthetic. Design equals How Something Looks. You see this attitude to design in every part of society—clothing design to interior design, less so in product design, and yes, in web design…. I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design.” – Mark Boulton

Read more from Mark in his 2005 article “Turning the corner: Designing for Web 2.0.

The measure of success for design is the degree of its impact

“The typical understanding of design is that it’s about aesthetics, styling, or form. This is a limited view. While these are often the tangible outputs of design work, such artifacts are meaningless if they don’t somehow engage a new activity. The measure of success for design is the degree of its impact.” - Peter Merholz

“The typical understanding of design is that it’s about aesthetics, styling, or form. This is a limited view. While these are often the tangible outputs of design work, such artifacts are meaningless if they don’t somehow engage a new activity. The measure of success for design is the degree of its impact.” – Peter Merholz

Peter’s quote is from the article “Customer Experience Is an Investment, Not a Cost.”

This quote was submitted by an inspireUX reader.  Please help inspireUX by submitting any inspiring UX quotes that you come across!

Good design produces something the world didn’t know it was missing

“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” - Paola Antonelli

“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” – Paola Antonelli

Paola’s quote is from a design round table discussion conducted by Wired.com. Paola is a curator of architecture and design at the Museum of Modern Art, New York

Designers must completely immerse themselves in the point of view of the user

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” - Jesse James Garrett

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

Findability precedes usability. You can’t use what you can’t find.

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” - Ambient Findability by Peter Morville

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville

Read more from Peter on “how you find your way in an age of information overload” in his book Ambient Findability.

This quote was submitted by an inspireUX reader.  Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!