Good design produces something the world didn’t know it was missing

“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” - Paola Antonelli

“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” – Paola Antonelli

Paola’s quote is from a design round table discussion conducted by Wired.com. Paola is a curator of architecture and design at the Museum of Modern Art, New York

Design should never say, “Look at me.” It should always say, “Look at this.”

“Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” - David Craib

“Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” – David Craib

This quote was quoted in the book 401 Design Meditations: Wisdom, Insights, and Intriguing Thoughts from 150 Leading Designers by Catharine Fishel.

Designers must completely immerse themselves in the point of view of the user

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” - Jesse James Garrett

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

Findability precedes usability. You can’t use what you can’t find.

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” - Ambient Findability by Peter Morville

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville

Read more from Peter on “how you find your way in an age of information overload” in his book Ambient Findability.

This quote was submitted by an inspireUX reader.  Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

Design is about cultural invention

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” - Jack Schulze

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” – Jack Schulze

Read more from Jack of Schulze & Webb in this interview from Kicker Studio.

Remarkable experiences leave a mark

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” - Niko Nyman

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” – Niko Nyman

Read more from Niko in his presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.  View another quote from this presentation here.

Do you have a thought on how UX impacts people, businesses, and the world as a whole? If so, submit a quote and you may see it on inspireUX! It’s a great way to promote your name and ideas to inspireUX readers.