
“Paradoxically, when we advocate for the user within our product or service development teams, we are, in effect, simultaneously advocating for the team to our users.” – Michael Cummings
Quote submitted by the author, Michael Cummings. Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen! I’m running a little low on quotes to post, so the more submissions the better! Thanks for your continued support.

“Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part—but, alone, not a sufficient part—of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company—soup to nuts, end to end.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery
Purchase the great book Do you matter? How great design will make people love your company for more thoughts on the idea of a “customer experience supply chain.”

“User experience is the center of gravity of a project that pulls the necessary fragments of various design principles and disciplines together giving the finished product that shine, that glow, that luster, that compels and attracts.” – Angel R. Marquez
This quote was submitted by the author, Angel R. Marquez. This quote is also part of an IxDA discussion topic.
Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

“Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.” – Robin Good
This quote is from Robin’s article “Brands Are Inside-Out, User Experience Is Outside-In” that comments on Peter Merholz’s article “Experience design is not about brands”.
Side Note: A friend of mine is looking for a visual designer (who can prototype designs in CSS/HTML) and/or a logo designer for a new startup. If you’re a freelance designer looking for work, please email me. Thank you!

“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.” – Aaron Betsky
This quote by Aaron Betsky, director of the Cincinnati Art Museum, was quoted in the Gain: AIGA Journal of Design for the Network Economy article “Good Design in the Digital Age”

“I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.” – Niko Nyman
This quote is from Niko’s great presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.