User Experience Design is not data-driven, it’s insight-driven.

“User Experience Design is not data-driven, it’s insight-driven. Data is just raw material for insight... We have to be able to do both: use data to inform the fullest possible understanding of the behavior and context of potential users, as well as bring our own experience and talent to the challenge.” - Andrew Hinton

“User Experience Design is not data-driven, it’s insight-driven. Data is just raw material for insight… We have to be able to do both: use data to inform the fullest possible understanding of the behavior and context of potential users, as well as bring our own experience and talent to the challenge.” – Andrew Hinton

Read more from Andrew, a fellow Vanguard Information Architect, co-founder of the IAI, and overall awesome person, in his article “Data vs. Insight for UX Design.”

Better connect with your customers by speaking like people, not like machines

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines... More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” - Bill DeRouchey

“How can companies better connect to its customers? The answer is simple: Speak like people, not like machines… More and more, people are craving authentic experiences from the world around them, and that means a simple human-to-human connection. In our ‘user experience’ world, this means when people use a website, software, product, etc., people should somehow experience the people that created it. Connection.” – Bill DeRouchey

Check out Bill’s interview with Jeroen van Geel for more on “Challenges and Authentic Experiences.”

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To succeed in the ever changing design world, we need to have a strong passion for what we do

“If we are going to succeed in anything, especially the ever changing design world, we are going to have to have a strong passion for what we do... Our passion is going to be the driving force behind our motivation (even when we have none) to be the best, to make a contribution to the design community. It will provide the fuel to go the extra mile for clients and for ourselves.” - Aaron Irizarry

“If we are going to succeed in anything, especially the ever changing design world, we are going to have to have a strong passion for what we do… Our passion is going to be the driving force behind our motivation (even when we have none) to be the best, to make a contribution to the design community. It will provide the fuel to go the extra mile for clients and for ourselves.” – Aaron Irizarry

Read more from Aaron in his article “How to Stay Ahead of the Curve as a Designer.”

Designs should be informed, but not solely determined by user experience data.

“Smart graphic design is always some balance of current expressive trends, information architecture, classical layout aesthetics, and detailed research on user preferences and motivations. You should never ignore solid user experience data, but mountains of data won’t auto-magically build you a successful site. Design is a synthetic activity. It can be informed by the results of analysis, but the tools of analysis don’t create beautiful designs.” - Patrick Lynch

“Smart graphic design is always some balance of current expressive trends, information architecture, classical layout aesthetics, and detailed research on user preferences and motivations. You should never ignore solid user experience data, but mountains of data won’t auto-magically build you a successful site. Design is a synthetic activity. It can be informed by the results of analysis, but the tools of analysis don’t create beautiful designs.” – Patrick Lynch

Patrick’s quote is from the article “Visual Desision Making.”

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Attractive things work better

“Attractive things work better... When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.” - Don Norman

“Attractive things work better… When you wash and wax a car, it drives better, doesn’t it? Or at least feels like it does.” – Don Norman

This quote is from the article “The Secret of Apple Design” by Technology Review. This site requires a login to read the full article. Read more from Don on this subject in his paper “Attractive Things Work Better.” (PDF)

Thanks to Robert Shedd for submitting this quote! 🙂

Design, in the end, is about creating better things for people

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” - Bruce Nussbaum

“Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well.” – Bruce Nussbaum

Read Bruce’s interview with Peter Lawrence, chairman of the Corporate Design Foundation, for his thoughts on why “designers must take the lead in the New Economy.”

Thanks to @ibmdesign for sharing this quote.