“Good designers happen to have talents or skills that allow them to make their point of view tangible, but that’s not enough. Designers should be engaged due to their ability to create and support a strong point of view first, followed quickly by their ability to produce the goods.” – Brett Lovelady
Read Brett’s article “Design is a Point of View: Seven Truths in Designing” for his seven core perspectives that make design successful.





![“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher “[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher](http://www.inspireux.com/wp-content/uploads/217-300x200.gif)
