![“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher “[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” - Fred Beecher](http://www.inspireux.com/wp-content/uploads/217-300x200.gif)
“[UX designers] need creativity and vision to [create] a system that helps a business achieve its goals by making it easy and enjoyable for its users and customers to achieve theirs. You need the ability to both envision the big picture and craft the details. You need the creativity to innovate consciously and the drive to encourage innovation in others.” – Fred Beecher
Check out Fred’s article “Nine Essential Characteristics of Good UX Designers” for his thoughts on the characteristics you must possess to be a good UX designer.

“While I acknowledge that there is a need for art, fun, and a general good time on the web, I believe that the main goal of most web projects should be to make it easy for customers to perform useful tasks.” – Designing Web Usability by Jakob Nielsen
Read more from Jakob in his book Designing Web Usability.

“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.” – Design House Stockholm
This quote is the philosophy of the design company Design House Stockholm. The quote was most recently mentioned as echoing Daniel Burka’s design philosophy, and has also been cited in Joshua Porter’s article “The Shaker Design Philosphy.”

“Understanding that all design happens within a context is the first (and arguably the only) stop to make on your way to becoming a good designer. You can be a bad designer after that, of course, but you don’t stand a chance of being a good one if you don’t first consider context. It’s everything: In graphics, communication, interaction, architecture, product, service, you name it—if it doesn’t take context into account, it’s crap.” – Allan Chochinov
Read more from Allan in his article “1000 Words: A Manifesto for Sustainability in Design.”
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“Differentiate yourself by fully understanding the problem before you attempt to solve it… Don’t just fall in love with a solution and go full-force on making it look great, but really make sure that whatever you design is fitting a need in the world and has a purpose.” – Whitney Hess
Whitney’s quote is from the School of Visual Arts’ article “Video Notes from the Field” in which designers gave video advice for students thinking of becomming designers. View Whitney’s blog post about the video here.

“UX is about technology that fulfils more than just instrumental needs in a way that acknowledges its use as a subjective, situated, complex and dynamic encounter. UX is a consequence of a user’s internal state, the characteristics of the designed system and the context within which the interaction occurs.” – Marc Hassenzahl and Noam Tractinsky
Read more from Marc and Noam in their paper “User Experience – A Research Agenda.” This paper was referenced in Will Evans’ article “Design Ethnography & Mood Maps.”