Peripheral insights often feed a designer’s instincts most

“Many of the most compelling usability test insights come not from the elements that are evaluated, but rather those not evaluated... The unintended conclusions—the peripheral insights—are often what feed a designer’s instincts most.” - Robert Hoekman Jr.

“Many of the most compelling usability test insights come not from the elements that are evaluated, but rather those not evaluated… The unintended conclusions—the peripheral insights—are often what feed a designer’s instincts most.” – Robert Hoekman Jr.

Read more in Robert’s article “The Myth of Usability Testing.”

Good designers are open minded and comfortable with ambiguity

“As the old saying goes, in the expert’s mind there are few possibilities, but for one with the beginner’s mind, the world is wide open. Designers understand the need to take risks, especially during early explorations of the problem. They are not afraid to break with convention. Good designers are open minded and comfortable with ambiguity early on in the process, this is how discoveries are made.” - Garr Reynolds

“As the old saying goes, in the expert’s mind there are few possibilities, but for one with the beginner’s mind, the world is wide open. Designers understand the need to take risks, especially during early explorations of the problem. They are not afraid to break with convention. Good designers are open minded and comfortable with ambiguity early on in the process, this is how discoveries are made.” – Garr Reynolds

This quote is from Garr’s article “10 tips on how to think like a designer.”

Content is not a nice-to-have extra. Content is a star of the user experience show.

“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” - Colleen Jones

“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” – Colleen Jones

Read more from Colleen in her article “The Debut of Usable, Influential Content” from ASIS&T’s August/September 2009 Bulletin.

Focus on understanding the behavior and performance of people using a design

“Whatever your team might call it—usability testing, design testing, getting feedback—the most effective input for informed design decisions is data about the behavior and performance of people using a design to reach their own goals.” - Dana Chisnell

“Whatever your team might call it—usability testing, design testing, getting feedback—the most effective input for informed design decisions is data about the behavior and performance of people using a design to reach their own goals.” – Dana Chisnell

This quote is from Dana’s article “Usability Testing Demystified.”

Designers have to be open to the changes that technology is making in our discipline

“I think that we, as designers, have to be completely open to the changes that technology is making in our discipline... as designers we need to be first in line to try the new technologies so that we can use the new technologies more to our advantage than to our detriment." - Debbie Millman

“I think that we, as designers, have to be completely open to the changes that technology is making in our discipline… as designers we need to be first in line to try the new technologies so that we can use the new technologies more to our advantage than to our detriment.” – Debbie Millman

Hear more from AIGA President Debbie Millman on the need for designers who are generally print focused to be open to new technologies.

A work of art is realized when form and content are indistinguishable

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted... When content predominates, interest lags.” - Paul Rand

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.” – Paul Rand

This quote is from an interview by Preston McLanahan who interviewed Paul Rand in 1996.  Watch a clip from this interview here.