Design is learning by making

"Design is learning by making." - Joey Hasty

“Design is learning by making.” – Joey Hasty

Joey is an Interactive Creative Director at Disney. This quote is from Joey’s talk about Disney’s creative approach at Geekend 2009.

Thanks to @daveIxD for tweeting this quote.

Don’t just eliminate user error, design for user delight

“It isn’t sufficient to simply eliminate user error—designing user delight is the goal.” - IBM Design

“It isn’t sufficient to simply eliminate user error—designing user delight is the goal.” – IBM Design

This quote is from IBM Design’s Twitter feed.

If we want to create passionate users, we have to help them get better.

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate... If we could help our users be awesome, what would that mean to them?” - Kathy Sierra

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate… If we could help our users be awesome, what would that mean to them?” – Kathy Sierra

This quote is from Kathy’s Ignite presentation “Being Better is Better.” View the video or Joey deVilla’s summary of this presentation for more great insights.

Designers must consider unseen elements such as social relationships, power dynamics, and cultural rules

“Human-centered approaches to industrial and interaction design have long focused on studying human behavior to create informed and appropriate designs. A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics, and cultural rules.” - Gentry Underwood

“Human-centered approaches to industrial and interaction design have long focused on studying human behavior to create informed and appropriate designs. A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics, and cultural rules.” – Gentry Underwood

Read more in Gentry’s article “Social Software: The other ‘Design for Social Impact’.”

The real value of a product consists of far more than the product’s components

“If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.” - Don Norman

“If you think of the product as a service, then the separate parts make no sense – the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product’s components.” – Don Norman

Read more in Don’s article “Systems Thinking: A Product Is More Than the Product.”

Designers can use data to yield better products and new ideas

“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data... Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” - Luke Wroblewski

“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data… Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” – Luke Wroblewski

This quote is from Luke’s article “Data in the Design.”