As designers we are helping to define the culture of our society

“Every design decision... contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.” - Jon Kolko

“Every design decision… contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.” – Jon Kolko

This quote is from Jon’s article “Our Misguided Focus on Brand and User Experience.”

Designers take what is just a faint glimmer in the mind’s eye and give it shape and life

“Designers can show us a better future, can present us with all kinds of new possibilities so that we can decide: Is this what we want? Before any of that can happen, though, the designer must first commit—by taking what is just a faint glimmer in the mind’s eye and giving it shape and life.” - Warren Berger

“Designers can show us a better future, can present us with all kinds of new possibilities so that we can decide: Is this what we want? Before any of that can happen, though, the designer must first commit—by taking what is just a faint glimmer in the mind’s eye and giving it shape and life.” – Warren Berger

This quote is from Warren’s article “Four Things I’ve Learned About Designers.”

Experience design has human engagement as an explicit goal

“Experience design is the design of anything, independent of medium, or across media, with human experience as an explicit outcome, and human engagement as an explicit goal.” - Jesse James Garrett

“Experience design is the design of anything, independent of medium, or across media, with human experience as an explicit outcome, and human engagement as an explicit goal.” – Jesse James Garrett

This quote was submitted by Michael Cummings. Jesse’s quote is from his UX Week 2009 presentation “State of User Experience.” Watch the video and read Michael’s summary of the talk here.

Prototyping has given us the power to show and tell the story of our design solutions

“Any design based on a written spec is a design based on theory. A design based on a prototype is a design based on experience and practice... Prototyping has given us the power to show and tell the story of our design solutions to any given problem rather than just tell the story waving our hands in the air to describe the magic.” - Todd Zaki Warfel

“Any design based on a written spec is a design based on theory. A design based on a prototype is a design based on experience and practice… Prototyping has given us the power to show and tell the story of our design solutions to any given problem rather than just tell the story waving our hands in the air to describe the magic.” – Todd Zaki Warfel

Read more in an interview with Todd called “The Power of Prototyping” from Johnny Holland.