Technology creates the context for persuasion, but content persuades

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” - Colleen Jones

“Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.” – Colleen Jones

Read more in Colleen’s article “An Almost Perfect Storm.”

The design process is essentially a process of subtraction, organization and emphasis

“The design process is essentially a process of subtraction, organization and emphasis.” - Leon Paternoster

“The design process is essentially a process of subtraction, organization and emphasis.” – Leon Paternoster

This quote is from Leon’s article “Grids: Great, but use with care.”

The design process is essentially a process of subtraction, organization and emphasis.

Design should inspire peoples and cultures to grow, transform and look to the future

“For me the most compelling aspect of design is developing a concept that communicates to the client and respective audience/market. Design is an opportunity to connect with people, listen to their needs and deliver experiences which reflect positively on society and of course the designer. Design should inspire peoples and cultures to grow, transform and look to the future.” - Simone LeAmon

“For me the most compelling aspect of design is developing a concept that communicates to the client and respective audience/market. Design is an opportunity to connect with people, listen to their needs and deliver experiences which reflect positively on society and of course the designer. Design should inspire peoples and cultures to grow, transform and look to the future.” – Simone LeAmon

This quote is from designdroplet.com’s Q&A interview with Simone.

Designers exist to come in, assess what has been failing, and offer up solutions for the future

“The entire profession of design is one rooted in failure, for without it there would be no need for designers. Designers exist to come in, assess what has been failing, and offer up solutions for the future. Even the process of creating that solution is made up of a variety of failures that lead the designer to a single golden idea. The more we design, the more failures we are exposed to, and the better our work becomes in the future for having learned what not to do.” - Brad Nunnally

“The entire profession of design is one rooted in failure, for without it there would be no need for designers. Designers exist to come in, assess what has been failing, and offer up solutions for the future. Even the process of creating that solution is made up of a variety of failures that lead the designer to a single golden idea. The more we design, the more failures we are exposed to, and the better our work becomes in the future for having learned what not to do.” – Brad Nunnally

This quote is from Brad’s article “Designers: Dare to Fail.”

Designers should be the kind of people who stand up and tell it like it is

“Designers should be arbiters of the truth: They should be the kind of people who stand up and tell it like it is, and that usually calls for courage.” - Kevin Mattice

“Designers should be arbiters of the truth: They should be the kind of people who stand up and tell it like it is, and that usually calls for courage.” – Kevin Mattice

This quote is from Kevin’s guest post “The Clear War” on Dustin Curtis’ blog.

Thanks Paul Seys for your tweet pointing to this quote!

As designers we are helping to define the culture of our society

“Every design decision... contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.” - Jon Kolko

“Every design decision… contributes to the behavior of the masses, and helps define the culture of our society. This describes an enormous opportunity for designers, one that is rarely realized. We are, quite literally, building the culture around us; arguably, our effect is larger and more immediate than even policy decisions of our government. We are responsible for both the positive and negative repercussions of our design decisions, and these decisions have monumental repercussions.” – Jon Kolko

This quote is from Jon’s article “Our Misguided Focus on Brand and User Experience.”