We should treat design as a verb, a process, a way of creating positive change in the world

“Stop treating design as a noun. When we talk about it as such, the world stops listening and starts wondering which color the designers are going to pick for the drapes… We would all be better off treating design as a verb, a process, a way of approaching challenges which designers and nondesigners alike can learn to use to create positive change in the world.” – Diego Rodriguez

This quote is from Diego’s BusinessWeek article “Why Design Matters.”

At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful

“At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful, regardless of time, device or even location… Story is all around us. It gives us a sense of understanding and knowledge of the people and things that are important to us.” – Christian Saylor

Read more in Francisco Inchauste’s Smashing Magazine article “Better User Experience With Storytelling, Part 2.”

You have to be happy with the work you’re doing in order to really truly make your customers happy

“To me it’s very hard to make your customers happy if you’re not happy yourself. That has to start from within. You have to be happy with the work you’re doing, happy with the products that you’re producing in order to really truly make your customers happy. It’s very much a positive feedback cycle. When you like what you do, you’re going to create something that’s better than if you don’t like what you do. All things being equal, your customers are going to like you and your product a lot more. ” – David Heinemeier Hansson

Read more in UX Magazine’s interview with David entitled “Less is Better.”

Our websites help people help themselves—and the people around them—by guiding them into good decisions

“Our websites could help people help themselves—and the people around them—by guiding them into good decisions… When I think about that potential, I’m convinced that we have more than an opportunity to say the right words at the right time. We have a responsibility to do so. Let’s embrace the responsibility, not shirk it, by investing in words that zing.” – Colleen Jones

Read more in Colleen’s article “Words that Zing.”

Investing in the customer experience turns customers into advocates

“Businesses that have increased their investment in the customer experience over the past three years report higher customer referral rates and greater customer satisfaction.  Customers turn into advocates.  Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier.” – Nick Finck

Read more from Nick’s InfoCamp Seattle 2009 talk “Holistic Customer Experiences.”

Good designers want to be proved wrong, bad designers hope to be proved right

“Good designers want to be proved wrong, bad designers hope to be proved right.” – Andy Budd

This quote is from Andy’s February 2nd tweet.  Thanks to @bokardo and @shedd for mentioning this tweet!