Design is not added value; design is value.

“Design is not added value; design is value.” – Gui Bonsiepe

This quote is from designer Gui Bonsiepe’s speech at the ESDi School of Design in Spain.  Gui’s quote was cited in the article “Co-design, not ego-design! Some thoughts on contemporary design”

It’s always worth asking yourself “Have I done enough to help my users?”

 

“From a designer’s point of view at times it can be easy to focus too much on the little details and neglect the bigger things about how a user arrives at the site, what task are they looking to complete and how do they go about achieving their goal. It’s always worth asking yourself ‘have I done enough to help them?’” – Paul Seys

This quote is from Paul’s interview with .net magazine.

UX is really just good marketing

“UX is really just good marketing. It’s about knowing who your market is, knowing what is important to them, knowing why it is important to them, and designing accordingly. It’s also about listening after you’ve designed and adjusting to the changing marketplace: improving the experience of those in your market. It’s easy to recognize this when you consider that users = market. That’s what users are: your users are the market you’re designing for.” – Joshua Porter

This quote is from Joshua’s 52 Weeks of UX article “Why UX is really just good marketing”

The true mark of an effective designer is the ability to answer “why?”

“Your work should have purpose—addressing actual, urgent problems that people are facing. Make sure that you can clearly articulate the core of the issue before spending an ounce of time on developing the design. The true mark of an effective designer is the ability to answer ‘why?’. Don’t waste your time solving the wrong problems.” – Whitney Hess

This quote is from Whitney’s excellent article “Guiding Principles for UX Designers.”

Writing is designing with words. Designing is writing without them.

“Writing is designing with words. Designing is writing without them.” – Robert Hoekman Jr.

This quote was submitted by an inspireUX reader from Robert’s twitter feed.   Submit a quote using the form on the right side of this page, and it may be chosen as a future quote!

Good software is cheerful software

“Good software is cheerful software: it behaves cheerfully, and it leaves you cheerful, too.” – Freckle Manifesto

This quote is from Freckle’s company manifesto.  Freckle is an excellent time tracking application for freelancers, consultants & and small teams.