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“Users want to construct their own experience by piecing together content from multiple sources, emphasizing their desires in the current moment. People arrive at a website with a goal in mind, and they are ruthless in pursuing their own interest and in rejecting whatever the site is trying to push.” - Jakob Nielsen

“As the advocates for user experience I think it’s important that we’re advocating for everyone’s experience and perhaps doing a little bit more than just whispering the word ‘accessibility’ in a meeting early on and allowing it to be just as easily dismissed. And not just because of the potential legal implications, but because it’s our job.” - Leisa Reichelt

“Interaction design isn’t only about fixing problems; it’s also about facilitating interactions between people in richer, deeper, better ways - that is, finding new ways to better connect human beings to one another, and by doing so, make the world a better place to live” - Designing for Interaction by Dan Saffer

“All web apps are trying to suck. They are trying to be bloated. They are trying to be unstructured. They are trying to be confusing. You are the stopgap. You are the one who stands between order and chaos. You are the sniper who must pick off every distraction, unneeded feature, and extra word that doesn’t absolutely have to be there. You must be a killer. You must say no. You must anger those who disagree with you. That is the only way to make something great.” - Matt Linderman

“An experience designer must love and care about people and the world in which we all live. It’s his mission in the world to proudly spread love and happiness through his creations.” - Andrë Braz

“We don’t want to figure out what all those buttons do or why they are set up the way they are. We just want to get on with our lives and do our jobs well. When we make use of technology, we want to focus on achieving our goals, not on deciphering the technology. The design should be in the background of our attention.” - The Human Factor by Kim Vicente

“By going deep into our customers’ lives and closely observing their behaviors, you can wow them when you address needs that they’d never be able to articulate. By immersing yourself in the customer’s wider world of emotion and culture, you can wow them by attuning the offering to practical needs and dimensions of delight that normally go unfulfilled.” - Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

“Usability and technical performance only get you on the playing field. What gives you the winning edge is persuasive, useful content….Let’s get serious about content, for it’s key to helping customers and differentiating our companies, our products, ourselves.” - Colleen Jones

“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.” - William McDonough

“In the same way that industrial designers have shaped our everyday life through objects that they design for our offices and for our homes, interaction design is shaping our life with interactive technologies – computers, telecommunications, mobile phones, and so on. If I were to sum up interaction design in a sentence, I would say that it’s about shaping our everyday life through digital artifacts – for work, for play, and for entertainment.” - Gillian Crampton Smith

“As web designers, we need to be very careful about the lure of complexity. We should not fall into the trap of thinking that if it’s hard to design, it must be good; that if it’s using the latest technology, it must be good; that if all our friends think it’s really cool, it must be good.” - Gerry McGovern

“For a human being the product is not an end in itself but the gateway to a plethora of experiences.” - Nokia Design Manifesto

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design” - Massimo Vignelli in the film Helvetica

“While each discipline on the product team has its role to play, it is the true teamwork and collaboration of a cohesive product team that makes great user experiences possible.” -Pabini Gabriel-Petit

“There are no simple ‘right’ answers for most web design questions (at least not for the important ones). What works is good, integrated design that fills a need—carefully thought out, well executed, and tested.” - Don’t Make Me Think by Steve Krug

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