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“It’s becoming increasingly hard to do large-scale digital product design without integrating an understanding of data… Data analytics can help create and optimize opportunities. Designers versed in data may uncover trends or insights that not only yield better products but new product or business ideas as well.” – Luke Wroblewski

“Products that are well designed have value beyond necessity: The defining feature of a great product isn’t its power, its size, its speed, or its novelty. We value things according to the quality of the experience we have when we use them… A great product doesn’t just do its job; it does something more.” – Harold Hambrose

“Many of the most compelling usability test insights come not from the elements that are evaluated, but rather those not evaluated… The unintended conclusions—the peripheral insights—are often what feed a designer’s instincts most.” – Robert Hoekman Jr.

“As the old saying goes, in the expert’s mind there are few possibilities, but for one with the beginner’s mind, the world is wide open. Designers understand the need to take risks, especially during early explorations of the problem. They are not afraid to break with convention. Good designers are open minded and comfortable with ambiguity early on in the process, this is how discoveries are made.” – Garr Reynolds

“If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.” – Colleen Jones

“Whatever your team might call it—usability testing, design testing, getting feedback—the most effective input for informed design decisions is data about the behavior and performance of people using a design to reach their own goals.” – Dana Chisnell

“I think that we, as designers, have to be completely open to the changes that technology is making in our discipline… as designers we need to be first in line to try the new technologies so that we can use the new technologies more to our advantage than to our detriment.” – Debbie Millman

“A work of art is realized when form and content are indistinguishable. When they are in synthesis. In other words, when they fuse. When form predominates, meaning is blunted… When content predominates, interest lags.” – Paul Rand

“‘Because it sucks’ is not a reason to redesign. ‘It sucks’ leaves the scope wide open with no measure of success. It’s a sure way to scrap the good decisions you made along with the mistakes. Instead, start the redesign with a question: ‘What is right about this design?’ Use that perspective to identify specific problems and then target those exact problems.” – Ryan Singer

“Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology. There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.” – Alan Cooper

“Creating visual imagery is a state of mind. It involves the reproduction of what we see. But much more than that, it becomes an outlet to express feelings about what we experience.” – Tracy Sabin

“We don’t spend enough time up front on projects discussing, assessing, defining and refining the value of what we make. We jump too quickly into design and build before applying rigor to what we make. It’s easy to get lost in the product detail: a screen, code and forget what the product’s value is and who you are building it for. Everything we do should be to help move the product a little closer to success.” – Daniel Szuc

“How do we professionally manage content? We don’t. We shouldn’t manage content in the same way that we shouldn’t manage technology. Content and technology are merely a means to an end. What is the end? The end is the task the customer wishes to complete. That is what we should manage.” – Gerry McGovern

“What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.” – John Maeda

“Why shouldn’t our functional objects–our everyday kitchen gadgets and social websites–also be beautiful and delightful in playful, unexpected, inventive and illuminating ways?” – Matt Webb

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