“The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” or check out two other quotes from this article: “Your site can encapsulate your brand personality” and “Rich, sensory experiences immerse users and lead to joy and satisfaction.”

1. Showing personality in your designs can be a powerful way for your audience to identify with you
2. Good IA increases both human satisfaction and your company’s profits
3. Qualities of an exemplary user experience

“Your site can do much more than mimic your identity. It can encapsulate the brand personality, whether that is inspirational, trustworthy, or authoritative. These traits were part of the reason why they chose your brand in the first place.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” here.

1. Rich, sensory experiences immerse users and lead to joy and satisfaction
2. Provide an experience that is useful, usable, desirable, and differentiated
3. It is the experience first, then the messages

“By attending to the entire user experience, designers can create a rich, sensory experience, which helps to immerse users and encourage them to become fully involved in the site and its message… Through immersion, the user experiences joy and satisfaction: positive qualities that will be transferred to your brand.” – Sharon Lee

Check out Sharon’s article “Human-to-Human Design” here

1. Your site can encapsulate your brand personality
2. Collaborating to provide insights can lead to positive customer experiences
3. What makes people passionate, pure and simple, is great experiences