“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” – Russ Unger

Listen to Peachpit’s Author Talk with Russ and Carolyn Chandler, or view Russ’ transcript of his portions of the interview to read more about his thoughts on the importance of user experience design.

1. Don’t lose sight of the founding elements of customer experience
2. User experience is the center of gravity of a project
3. Design should inspire peoples and cultures to grow, transform and look to the future