Category Archives: William McDonough

We have to understand the world surrounding our designs

“I think as designers we realize design is a signal of intention, but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence.” – William McDonough

Watch architect and designer William McDonough’s TED Talk “The wisdom of designing Cradle to Cradle” for his thoughts on designing for the complete product lifecycle.