“I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself—with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people—users—at the center of the design process.” – Whitney Quesenbery

This quote is from Whitney’s great article “Why People Matter” from UX Matters.

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1. We need to keep our eye on people
2. Create a meaningful conversation with your users by engaging them on a personal level
3. What makes people passionate, pure and simple, is great experiences

“Saying that people are the focus of user experience is stating the obvious, but when we are deeply engaged in our own work as user experience designers, it can be difficult to constantly remember to keep people at the center of design. For most of us, it’s hard not to get caught up in the skills and techniques that the technologies we work with require and even harder not to want to use technology to solve problems. But as user experience designers, we need to keep our eye on people.” – Whitney Quesenbery

Read Whitney’s article “Why People Matter” for her thoughts on putting people at the center of design.

1. UX is a conversation between people separated over the distance of time
2. Focus on the idea of a product experience, instead of experience that only deals with the user
3. Designs should intice passion and make people feel engaged and energized