“Coming up with an idea is really just the beginning. It’s the crafting of the idea into a real, working thing that is a truly exciting experience. Making an idea come alive, into something that makes sense, is then made and put into the market, and then connects with people in a meaningful way—that’s the hard part.” – Ted Booth
Read Kicker Studio’s interview with Ted where, among other things, Ted discusses in more depth what excites him about being a designer and why he keeps doing it.