Category Archives: Stewart Emery

Design is everyone’s job. It takes a commitment from everybody in the company.

“Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part—but, alone, not a sufficient part—of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company—soup to nuts, end to end.” - Do you matter? How great design will make people love your company by R. Brunner and S. Emery

“Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part—but, alone, not a sufficient part—of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company—soup to nuts, end to end.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery

Purchase the great book Do you matter? How great design will make people love your company for more thoughts on the idea of a “customer experience supply chain.”

Experience should not be sacrificed for growth–it should drive growth

“You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.” - Do you matter? How great design will make people love your company by R. Brunner and S. Emery

“You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery

I highly recommend Robert and Stewart’s book Do you matter? How great design will make people love your company. In this book, they explain how great design is about creating a deep relationship with your customers by creating a complete “customer experience supply chain.”