“Design is underpinned by the designer’s ability to not only look, but also to see… The act of observation is not unique to design or design thinking, and design research is not the sole domain of the designer. It is in the seeing, in the sense-making, and in the questioning of what is observed that design sets itself apart.” – Steve Baty
This quote is from Steve’s Interactions Magazine article “Solving complex problems through design.”
“As designers of interactions broaden their perspective and take a higher level view of the problem, they simultaneously make another transition: they stop solving interaction design problems and begin solving problems with design… In this capacity designers of interactions bring their design skills to bear on truly complex, systemic problems—broad in scale and scope—and have the opportunity to affect truly profound and lasting change.” – Steve Baty
This quote is from Steve’s Core77 article “The Strategic Arc of Interaction Design: Moving Towards Holistic System Design.“
“User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.” – Steve Baty
Read an interview with Steve Baty “UX Strategy: defining and executing strategies for your UX projects and UX teams” for more thoughts on the importance of UX strategy within an organization.