Category Archives: Stephen P. Anderson

UX professionals are uniquely trained to represent the needs and desires of our customers

“User experience is about so much more than taking orders... We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making... In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.” - Stephen Anderson

“User experience is about so much more than taking orders… We are uniquely trained to represent the needs and desires of our customers, in a way that other groups cannot. Marketing demographics and functional specs cannot tell me if our customers are going to be delighted by the design decisions we are making… In this sense, we have one of the most valuable jobs inside our organization: We represent the customer.” – Stephen Anderson

This quote is from Stephen’s conversation with Todd Wilkens of Adaptive Path about Implementing Visionary Ideas.

Form and function aren’t separate items. Beauty is more than decoration.

“Form and function aren’t separate items. If we believe that style somehow exists independent of functionality, that we can treat aesthetics and function as two separate pieces, then we ignore the evidence that beauty is much more than decoration.” - Stephen P. Anderson

“Form and function aren’t separate items. If we believe that style somehow exists independent of functionality, that we can treat aesthetics and function as two separate pieces, then we ignore the evidence that beauty is much more than decoration.” – Stephen P. Anderson

Read more from Stephen in his article “In Defense of Eye Candy.”