“Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.” – Robin Good

This quote is from Robin’s article “Brands Are Inside-Out, User Experience Is Outside-In” that comments on Peter Merholz’s article “Experience design is not about brands”.

Side Note: A friend of mine is looking for a visual designer (who can prototype designs in CSS/HTML) and/or a logo designer for a new startup.  If you’re a freelance designer looking for work, please email me. Thank you!

1. User Experience is about more than just finding the best solution for your users
2. Visual design is the emotional bridge between functionality and human experience
3. Focus on the idea of a product experience, instead of experience that only deals with the user