Category Archives: Quotes

inspireUX quote cards

Enable brands to move at relationship speed


“Enable brands to move at relationship speed – a threshold reached when every consumer interaction – a bit of data or pattern of behavior – is instantly and intuitively transformed into a relevant, meaningful brand response.” – Brian Kaiser

Quote submitted by Brian Kaiser of Targetbase XACT. Thanks, Brian!

If you want your own quote to be featured on inspireUX, or have a favorite quote from someone else, submit it and it may be posted! Please note that while I like reading all sorts of quotes, only those related in some way to user experience (or fields that impact user experience) will be considered for posting. I’d like to keep this site as focused as possible on UX quotes. Thanks!

Think of your work not as a job, but as a calling


“If you look at some of the best, most inspirational practitioners in our field you’ll see that they think of their work, not as a job, but as a calling. They see the impact of technology on people’s lives as important. They feel that good design makes the world a better place — and that bad design can make life miserable… So my advice is: find your passion, pursue it and your career will take care of itself.” – David Travis

As someone relatively new to this field, this quote really spoke to me, and is probably my favorite out of all that I have posted so far. No matter what field you’re in, passion is extremely important.

Read an interview with David Travis on the User Experience Network here.