Category Archives: Quotes

inspireUX quote cards

Sometimes, you have to design from the gut

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“Sometimes, you have to design from the gut. The funny thing about the gut is that, rather than experience, the best UX designers I know operate from a perspective of determining what’s good, what’s bad, and what’s ugly.” – Ryan Freitas

Quote from Adaptive Path’s June 17th email newsletter.  Read Ryan’s thoughts on the recent MySpace redesign project here.

Focusing on the connective tissue between disciplines makes products holistic

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“Each discipline can only go so far with the constraints they work under, and we have to watch each other’s backs and cover for the flaws of each other. Users don’t care whose fault it is that a product works poorly, only that it works poorly. All the disciplines need work together to figure out solutions to product flaws… Focusing on the connective tissue between disciplines makes products holistic.” – Dan Saffer

Read Dan’s article “User Experience is Everyone’s Responsibility” here.

Welcome to the age of the killer user experience

“Forget about the killer feature. Welcome to the age of the killer user experience. When technology achieves something desirable without being in your face, when it knows how to integrate itself into your wishes and desires without distracting from them, that’s when technology lives up to its potential.” - Andreas Pfeiffer

“Forget about the killer feature. Welcome to the age of the killer user experience. When technology achieves something desirable without being in your face, when it knows how to integrate itself into your wishes and desires without distracting from them, that’s when technology lives up to its potential.” – Andreas Pfeiffer

Read The Pfeiffer’s Report Trend Analysis on user experience here.

Defy the traditional and color outside the lines

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” - The Starbucks Experience by Joseph A. Michelli

“When a business defies the traditional, when it ‘colors outside the lines,’ customers often receive exceptional experiences.” – The Starbucks Experience by Joseph A. Michelli

You can purchase The Starbucks Experience here.

Great information architecture is invisible so that content can shine through

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“Content makes the sale, delivers the service and builds the brand. The architecture is the container of the website, but content—well, it’s the content in the container. We don’t buy from iTunes because of its architecture; we buy because of its music. Great information architecture is invisible so that the content can shine through.” – Gerry McGovern

Read “The Importance of a Customer-Centric Design Approach: An Interview with Gerry McGovern” from UIE here. This is the same article that brought us another great quote from Gerry back in April.

Focus first on the overall experience

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“The customers, the visitors, the patients, the readers, the guests, whatever you call them – their experience is what determines the company’s success or failure. So focus first on the overall experience. It’s strategic, not tactical. It’s about the people, not the tool. Focusing on the larger picture first will set a better context in which to work – later – on usability tactics.” – Mark Hurst

Read Mark’s article “The top 8 mistakes in usability (and companies investing in it)” here.