Category Archives: Quotes

inspireUX quote cards

Design means being good, not just looking good

“Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.” - Designing Business by Clement Mok

“Design, in its broadest sense, is the enabler of the digital era – it’s a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.” – Designing Business by Clement Mok

Purchase Designing Business by Clement Mok here.

Qualities of an exemplary user experience

“The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want, or providing checklist features.” – Nielsen Norman Group

Read the Nielsen Norman Group’s complete definition of user experience here.

Create experiences that emotionally engage your customers

“Choice-fatigued consumers are not looking for another product that hasn't taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  - Sohrab Vossoughi

“Choice-fatigued consumers are not looking for another product that hasn’t taken their true needs and desires into consideration. They are looking for companies in which to believe and give their allegiance. They are looking for experiences that cater to their deep-seated desires. This type of engagement requires much more than the latest technological breakthrough: It requires emotional engagement.”  – Sohrab Vossoughi

Read Sohrab’s BusinessWeek article “It’s All About Experience” here.

Give users what they actually want

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” - Kathy Sierra

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra

Read Kathy’s article “Featuritis vs. the Happy User Peak” here.

Creating a successful product requires designing the Total User Experience

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.” - Don Norman

“Too many companies believe that all they must do is provide a ‘neat’ technology or some ‘cool’ product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding—all matter. It requires designing the Total User Experience.”- Don Norman

Quote from the article “Sharing Ownership of UX” from UXmatters.

If you’d like to read more by Don Norman, pick up his books for many insightful thoughts on design.

Meet your users’ needs at the instant they need it

\"When creating great experiences, it\'s not so much about doing what users expect. Instead, it\'s about creating a design that clearly meets their needs at the instant they need it.\" - Jared Spool

“When creating great experiences, it’s not so much about doing what users expect. Instead, it’s about creating a design that clearly meets their needs at the instant they need it.” – Jared Spool

Read Jared’s article “The Wheres and Whens of Users’ Expectations” here.