Category Archives: Quotes

inspireUX quote cards

What is web design?

“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.” - Jeffrey Zeldman

“Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.” – Jeffrey Zeldman

Read Jeffrey’s article “Understanding Web Design here.

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Usability really just means making sure that something works well

“Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing - whether it’s a web site, remote control, or revolving door - for its intended purpose without getting hopelessly frustrated.” - Don’t Make Me Think by Steve Krug

“Usability really just means making sure that something works well: that a person of average (or even below average) ability and experience can use the thing – whether it’s a web site, remote control, or revolving door – for its intended purpose without getting hopelessly frustrated.” – Don’t Make Me Think by Steve Krug

Pick up Steve’s book Don’t Make Me Think for a common sense approach to usability.

Visual design can move people into meaningful interactions

“In our vast search-driven Web, visual design can help people move beyond first impressions and into meaningful interactions.” - Luke Wroblewski

“In our vast search-driven Web, visual design can help people move beyond first impressions and into meaningful interactions.” – Luke Wroblewski

Read Luke’s article “Communicate Quick: First Impressions Through Visual Web Design,” published by UIE.

Somebody made a decision about everything. And it was a design decision.

“The most common misperception is the word ‘design’. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes—not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that’s totally designed. Somebody made a decision about everything. And it was a design decision.” - Sam Farber

“The most common misperception is the word ‘design’. People think of primarily pretty pictures or forms. They don’t understand the depth to which design goes—not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that’s totally designed. Somebody made a decision about everything. And it was a design decision.” – Sam Farber

Sam Farber is the founder of Copco, OXO, and Wovo.  Quote retrieved from this collection of design related quotes.

Leaders must become experience executives

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” - Peter Morville

“Executives can no longer afford to formulate strategy without embracing user experience, and to the extent their offerings include web sites, software products, and interactive services, these leaders (or their successors) must understand the complex interplay between strategy, scope, structure, semantics, skeleton, and surface. They must become experience executives, in concept if not in name.” – Peter Morville

Read Peter’s article “User Experience Strategy” here.

Treat your audience less like a faceless user and more like a human being

“The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.” - Sharon Lee

“The principles of good human-to-computer interface design are simplicity, support, clarity, encouragement, satisfaction, accessibility, versatility, and personalization. While it’s essential to heed these, it’s also important to empathize with and inspire your audience so they feel you’re treating them less like a faceless user and more like a human being.” – Sharon Lee

Read Sharon’s article “Human-to-Human Design” or check out two other quotes from this article: “Your site can encapsulate your brand personality” and “Rich, sensory experiences immerse users and lead to joy and satisfaction.”