Category Archives: Quotes

inspireUX quote cards

Focus on what you should be doing, not just what you can

“Technological advances have always been driven more by a mind-set of ‘I can’ than ‘I should’... Technologists love to cram maximum functionality into their products. That’s ‘I can’ thinking, which is driven by peer competition and market forces... But this approach ignores the far more important question of how the consumer will actually use the device... focus on what we should be doing, not just what we can.” - John Maeda

“Technological advances have always been driven more by a mind-set of ‘I can’ than ‘I should’… Technologists love to cram maximum functionality into their products. That’s ‘I can’ thinking, which is driven by peer competition and market forces… But this approach ignores the far more important question of how the consumer will actually use the device… focus on what we should be doing, not just what we can.” – John Maeda

Read John’s “mini manifesto” in this article from Esquire.  Thanks to Experientia for sharing this story.

It’s helpful to look outside of the web for your inspiration

“It’s always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts.” - Andy Clarke

“It’s always helpful to look outside of the web for your inspiration, to places where you might not at first expect to find a solution. The world is a collage of inspiration, from newspapers, magazine publishing, and advertising to product design, architecture and the fine arts.” – Andy Clarke

Read Andy’s article “Creating Inspired Design Part 1: I Am The Walrus” here.

In design, space is not the problem. Attention is.

“Designing a website can be a bit like being a kid and inheriting a sweetshop. It’s easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.” - Gerry McGovern

“Designing a website can be a bit like being a kid and inheriting a sweetshop. It’s easy to get carried away. There are so many choices. A website can be like an attic that never fills up. Space is not the problem. Attention is.” – Gerry McGovern

This quote is from Gerry’s article “Web navigation is about moving forward”.

Making assumptions about our users leads us to design for ourselves

“In the absence of detailed information, we all work from assumptions about who the user is, what he or she does, and what type of system would meet his or her needs. Following these assumptions, we tend to design for ourselves, not for other people.” - Human Factor: Designing Computer Systems for People by Richard Rubinstein and Harry Hersh

“In the absence of detailed information, we all work from assumptions about who the user is, what he or she does, and what type of system would meet his or her needs. Following these assumptions, we tend to design for ourselves, not for other people.” – Human Factor: Designing Computer Systems for People by Richard Rubinstein and Harry Hersh

Quote submitted by Kel Smith.  Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

Purchase Human Factor: Designing Computer Systems for People here.

UX is a conversation between people separated over the distance of time

“I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself—with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people—users—at the center of the design process.” - Whitney Quesenbery

“I view a user experience as a conversation between people separated over the distance of time. At one end of that conversation are those who create the product; at the other, the people who use it. In between is the product itself—with a design that either helps or hinders; creates a barrier-free interaction or shouts in an unfamiliar language. Because this conversation does not happen in real time, we are not there to smooth over the rough spots and make sure that we have spoken clearly. Instead, we have to build our understanding of those users into every aspect of the design, by putting people—users—at the center of the design process.” – Whitney Quesenbery

This quote is from Whitney’s great article “Why People Matter” from UX Matters.

Tip: Remember, you can always click on the thumbnail image of the quote card to get a full-sized image that can be used for saving or printing.

Design thinking is a catalyst for innovation productivity

“Organizations need to take design thinking seriously. We need to spend more time making people conscious of design thinking — not because design is wondrous or magical, but simply because by focusing on it, we’ll make it better. And that’s an imperative for any business, because design thinking is indisputably a catalyst for innovation productivity.” - Tim Brown

“Organizations need to take design thinking seriously. We need to spend more time making people conscious of design thinking — not because design is wondrous or magical, but simply because by focusing on it, we’ll make it better. And that’s an imperative for any business, because design thinking is indisputably a catalyst for innovation productivity.” – Tim Brown

Read Tim’s article “Strategy by Design” from Fast Company.

Happy holidays to all inspireUX readers!