Category Archives: Quotes

inspireUX quote cards

Design is a form of competitive advantage

“Design is a form of competitive advantage… Good design allows things to operate more efficiently, smoothly, and comfortably for the user… Customers appreciate good design. While they can’t necessarily point out what specifically makes it good, they know it feels better. There’s a visceral connection. They are willing to pay for it, if you give them a great experience.” – James P. Hackett

Read James’ thoughts on “The Case of Design” from Fast Company.

The importance of aesthetic in design

“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” – Paul Rand

Read more about the brilliant graphic designer Paul Rand here.

Design not only for what users can do, but what they will do

“While great usability is a baseline requirement, there is far more involved in engaging customers on a Web site than simply making sure they can find specific content and perform particular transactions. Today’s mandate is to move beyond traditional usability. Instead of designing only for what visitors can do on a site, superior Web design is now responsible for determining what customers will do.” - Eric Schaffer

“While great usability is a baseline requirement, there is far more involved in engaging customers on a Web site than simply making sure they can find specific content and perform particular transactions. Today’s mandate is to move beyond traditional usability. Instead of designing only for what visitors can do on a site, superior Web design is now responsible for determining what customers will do.” – Eric Schaffer

Read Eric’s article “Beyond Usability: Designing Web Sites for Persuasion, Emotion, and Trust” for his thoughts on important aspects of design beyond usability.