Category Archives: Quotes

inspireUX quote cards

If you want your product to sell, focus on memorable experiences

“If you want your product to sell you have to start with focusing on transitions, wow moments, and endings to make it stick in a customer’s mind… You are not just making a product or providing a good user experience. You are giving people a story that will plant memories, and those memories will drive their behavior in the future. Make sure they have good ones.” – Dmitry Dragilev

Read more in Dmitry’s TechCrunch article “Memory Inception: Three Keys To Creating A Great User Experience For Your Product.”

Design products that appeal to both cognition and emotion for a competitive advantage

“Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.” – Don Norman

Read more in Don’s Interactions Magazine article “The Transmedia Design Challenge Technology that is Pleasurable and Satisfying.”

Stop solving interaction design problems and begin solving problems with design

“As designers of interactions broaden their perspective and take a higher level view of the problem, they simultaneously make another transition: they stop solving interaction design problems and begin solving problems with design… In this capacity designers of interactions bring their design skills to bear on truly complex, systemic problems—broad in scale and scope—and have the opportunity to affect truly profound and lasting change.” – Steve Baty

This quote is from Steve’s Core77 article “The Strategic Arc of Interaction Design: Moving Towards Holistic System Design.

User Experience is about more than just finding the best solution for your users

“Most people believe that User Experience is just about finding the best solution for your users — but it’s not. UX is about defining the problem that needs to be solved (the why), defining the types of people who need it to be solved (the who), and defining the way in which it should be solved to be relevant to those people (the how).” – Whitney Hess

Read more in Whitney’s great 52 Weeks of UX article “StartUXs.

Your content is the hardest working part of your website

“Writing for your website shouldn’t be an extracurricular activity appended to anyone’s work description. Your content deserves better as it is the hardest working part of your website. Your content sells your services, captures the interest of potential customers, guides users through your site to achieve the goal they set out to do, instructs them on how to purchase from you, collects their information, lets people know the terms and conditions for a transaction with you, describes the unique collection you have for sale, rewards them for their brand loyalty, and introduces customers to the positive experience they get shopping with you.” – Relly Annett-Baker

Read more in Relly’s article “Why you need a content strategist.

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In design one makes-to-think and thinks-to-make

“In design one makes-to-think and thinks-to-make. There’s no hard line between wondering about something and making that thing in the machine shop. The two go together without a hard distinction between thinking it up and making it up. In a design studio… the making is also the thinking. We don’t figure everything out and then just build it. Both of these materialization rituals are the same and interweave in a simple, clarifying way.” – Julian Bleecker

This quote is from Kicker Studio’s interview with Julian: “Six Questions from Kicker: Julian Bleecker.