“There are many near-term benefits to applying analytics to user experience design. And the long-term promises so much. So there needs to be a wedding of web analytics and user experience. Designers need to get better with data to finally be able to design for finding, as well as to better communicate with managers, business analysts, and, to a degree, information technologists and developers. Designers will have to learn a foreign language to win them over. That language is data.” – Louis Rosenfeld
Read Louis’ article “The road to finding is paved with data: Web analytics and user experience” for more thoughts on the importance of data driven design.