Category Archives: Quotes

inspireUX quote cards

Experience design is not about trying to control the user’s experience

“Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.” - Robin Good

“Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.” – Robin Good

This quote is from Robin’s article “Brands Are Inside-Out, User Experience Is Outside-In” that comments on Peter Merholz’s article “Experience design is not about brands”.

Side Note: A friend of mine is looking for a visual designer (who can prototype designs in CSS/HTML) and/or a logo designer for a new startup.  If you’re a freelance designer looking for work, please email me. Thank you!

Design should do the same thing in everyday life that art does when encountered

“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.” - Aaron Betsky

“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.” – Aaron Betsky

This quote by Aaron Betsky, director of the Cincinnati Art Museum, was quoted in the Gain: AIGA Journal of Design for the Network Economy article “Good Design in the Digital Age”

Good experiences make the world a better place

“I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.” - Niko Nyman

“I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.” – Niko Nyman

This quote is from Niko’s great presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.

Design and business leaders must take the time to understand each other

“The members of [cross-functional] teams have to listen carefully to the language used by the other team members, thoughtfully present their own work in terms that the others can understand and over time build enough trust and understanding of one another that they can value, integrate and leverage one another’s expertise... Just as you might do in preparing yourself to visit another country or another culture, design and business leaders must take the time to understand a bit about the place they are visiting—a little of the language, the customs, the ways of thinking.” - Sara Beckman

“The members of [cross-functional] teams have to listen carefully to the language used by the other team members, thoughtfully present their own work in terms that the others can understand and over time build enough trust and understanding of one another that they can value, integrate and leverage one another’s expertise… Just as you might do in preparing yourself to visit another country or another culture, design and business leaders must take the time to understand a bit about the place they are visiting—a little of the language, the customs, the ways of thinking.” – Sara Beckman

Read Kate Rutter’s interview with Sara Beckman entitled “Strategic Numbers: Discussing the Value of Design” for more of Sara’s thoughts on how design drives business value. Sara clearly expresses the need for design and business team members to work together and understand each other as part of cross-functional teams.

Reminder: You can click on the quote thumbnails to view a full-sized version of the quote for saving and printing purposes.

We need to build products that bring joy and excitement to people’s lives

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” - Don Norman

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” – Don Norman

This quote is from Don’s article “Introduction to This Special Section on Beauty, Goodness, and Usability” from the publication “Human-Computer Interaction”

(EDIT: URL to the article has been updated.  Click on the “View Article” link on that page to view the PDF)

Good design requires a deep reverence for the love of life

“Good design is a great combination of common sense, unusual imagination, clarity of purpose–with a prerequisite knowledge of structure, values, color, aesthetic insight and a deep reverence for the love of life.” - Millard Sheets

“Good design is a great combination of common sense, unusual imagination, clarity of purpose–with a prerequisite knowledge of structure, values, color, aesthetic insight and a deep reverence for the love of life.” – Millard Sheets

Quote found in this collection of design quotes.  Original source uknown.  Read more about the American painter Millard Sheets here.