Category Archives: Quotes

inspireUX quote cards

One of the roles of design is to bring humanity, intelligence and beauty to the world of business

“I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to—or even separate from—achieving business goals, but rather an integral part of it.” - Michael Bierut

“I’ve come to believe strongly that one of the roles of design is to bring humanity, intelligence and beauty to the world of business, and indeed to everyday life. In my experience, good clients and good designers don’t see this goal as being opposed to—or even separate from—achieving business goals, but rather an integral part of it.” – Michael Bierut

Read more from Michael in his 2006 interview with Peter Merholz from Adaptive Path.

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Designers don’t actually “solve” problems. They “work through” them.

“Designers don’t actually ‘solve’ problems. They ‘work through’ them. They use non-logical processes that are difficult to express in words but easier to express in action. They use models, mockups, sketches, and stories as their vocabulary. They operate in the space between knowing and doing, prototyping new solutions that arise from their four strengths of empathy, intuition, imagination, and idealism.” - The Designful Company by Marty Neumeier

“Designers don’t actually ‘solve’ problems. They ‘work through’ them. They use non-logical processes that are difficult to express in words but easier to express in action. They use models, mockups, sketches, and stories as their vocabulary. They operate in the space between knowing and doing, prototyping new solutions that arise from their four strengths of empathy, intuition, imagination, and idealism.” – The Designful Company by Marty Neumeier

Check out Marty’s book The Designful Company for his thoughts on “how to build a culture of nonstop innovation.”

As UX practitioners, we must define useful, innovative solutions

“As practitioners, we can’t be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.” - Peter Morville

“As practitioners, we can’t be content to paint within the lines drawn by managers. We must have the courage and creativity to ask whether our products and systems are useful, and to apply our deep knowledge of craft and medium to define innovative solutions that are more useful.” – Peter Morville

This quote is from Peter’s article “User Experience Design” that describes his well-known “user experience honeycomb.”

Information architecture is at the very center of the electronic information storm

“Information architecture is at the very center of the electronic information storm. Without effective means to structure and present the information we produce we are blown about by the vast quantities and the variable quality of that information. IA provides you a deep keel and a strong rudder to surf above the waves of information that buffet you.” - Bob Boiko

“Information architecture is at the very center of the electronic information storm. Without effective means to structure and present the information we produce we are blown about by the vast quantities and the variable quality of that information. IA provides you a deep keel and a strong rudder to surf above the waves of information that buffet you.” – Bob Boiko

This quote is from the Information Architecture Institute’s IA testimonials.

Content is an opportunity to make customer relationships flourish

“View content less as a means of transacting relationships and more as an opportunity to make them flourish. With that perspective, you will be more likely to take the time to craft content that cultivates deeper relationships with your customers—and that can transform them into your advocates.” - Colleen Jones

“View content less as a means of transacting relationships and more as an opportunity to make them flourish. With that perspective, you will be more likely to take the time to craft content that cultivates deeper relationships with your customers—and that can transform them into your advocates.” – Colleen Jones

Read Colleen’s article “Using Content to Grow Customer Relationships” for more thoughts on the importance of solid web content.

Users are “rotten with imperfection.” Embrace the rotten-ness.

“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” - Russ Unger

“I believe that all user experience designers are ‘rotten with imperfection’–every time we get something we lust for, we choose something else to want. User experience design is similar; it does NOT end–once you’ve turned over a great finished product… well, it’s not finished. It’s time to evaluate, update and repeat, because users are pretty ‘rotten with imperfection’, themselves. Embrace the rotten-ness. Don’t look forward to the end of a project, look forward to the next opportunity to improve.” – Russ Unger

Listen to Peachpit’s Author Talk with Russ and Carolyn Chandler, or view Russ’ transcript of his portions of the interview to read more about his thoughts on the importance of user experience design.