Category Archives: Quotes

inspireUX quote cards

Storytelling allows the most complex of ideas to be effectively conveyed to a variety of people

“Storytelling offers a way for the team to really understand what they are building and the audience that they are creating it for. Stories allow for the most complex of ideas to be effectively conveyed to a variety of people. This designed product/experience can then offer meaning and emotion for its users.” – Francisco Inchauste

Read more in Francisco’s Smashing Magazine article “Better User Experience With Storytelling – Part One.”

Startups that “get” UX and design are likely create a more successful product than those that do not

“A startup founder who ‘gets’ user experience and design will likely create a more successful product than one who does not. It’s not just because a great user experience makes a product more enjoyable and ultimately fun to use. It’s because this type of design thinking and understanding of the customer seeps into every other aspect of the product.” – Jeff Gothelf

 

Read more in Jeff’s article “In the beginning (there should be UX)”
Thanks to Nick Fink for pointing to this quote and article!

 

Creating a shared reference with customers will drive business

“Finally after all these years of preaching that ‘content is king’…companies are going to understand that what is going to drive the business model is creating the shared reference with their customers, making sure that everyone is on the same page and you do that, by and large, through content.” – Eric Reiss

Hear more from Eric in his conversation with Jeff Parks from Johnny Holland.

Beyond performing a purpose in a good way, the purpose itself has to be good

“Good design admits to the deeper insight that beyond performing a purpose in a good way, the purpose itself has to be good.” – Konstantin Grcic

This quote is from the Serpentine Gallery’s Design Real exhibit.

Thanks to Johanna Kollmann for tweeting this quote!

The only thing that matters is: Do people love what you built?

“Lorem Ipsum, wireframes, personas, etc are just tactics. The only thing that matters is: Do people love what you built?” – Joshua Porter

This quote is from Joshua’s January 18th tweet.

Design is not just what it looks like and feels like. Design is how it works.

“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.” – Steve Jobs

This quote is from the 2003 New York Times article “The Guts of a New Machine.”

Thanks to Robert Shedd for submitting this quote!