Category Archives: Noam Tractinsky

UX is about technology that fulfils more than just instrumental needs

“UX is about technology that fulfils more than just instrumental needs in a way that acknowledges its use as a subjective, situated, complex and dynamic encounter. UX is a consequence of a user’s internal state, the characteristics of the designed system and the context within which the interaction occurs.” - Marc Hassenzahl and Noam Tractinsky

“UX is about technology that fulfils more than just instrumental needs in a way that acknowledges its use as a subjective, situated, complex and dynamic encounter. UX is a consequence of a user’s internal state, the characteristics of the designed system and the context within which the interaction occurs.” – Marc Hassenzahl and Noam Tractinsky

Read more from Marc and Noam in their paper “User Experience – A Research Agenda.” This paper was referenced in Will Evans’ article “Design Ethnography & Mood Maps.”