Category Archives: Kristina Halverson

Stop pretending content is somebody else’s problem. It’s time to make content matter.

“Until we commit to treating content as a critical asset worthy of strategic planning and meaningful investment, we’ll continue to churn out worthless content in reaction to unmeasured requests… We’ll keep failing to publish useful, usable content that people actually care about.  Stop pretending content is somebody else’s problem. Take up the torch for content strategy. Learn it. Practice it. Promote it. It’s time to make content matter.” – Kristina Halverson

Read more in Kristina’s UIE article “The Discipline of Content Strategy.”