“The idea is to focus development not only on the UX, but what the UX enables, and—most crucially—what we want to happen after the UX.” – Kathy Sierra

This quote is from a December 2nd tweet from Kathy.

1. The best user experiences are enchanting
2. Focus on the idea of a product experience, instead of experience that only deals with the user
3. Customer focus is the beginning, middle and end of a successful web strategy

“If we want to create passionate users, we have to help them get better.  Nobody’s passionate about things they suck at. If we can help them have richer, deeper, better experiences, we have a chance of making them passionate… If we could help our users be awesome, what would that mean to them?” – Kathy Sierra

This quote is from Kathy’s Ignite presentation “Being Better is Better.” View the video or Joey deVilla’s summary of this presentation for more great insights.

1. What makes people passionate, pure and simple, is great experiences
2. It takes great empathy to create a good experience
3. It takes a passionate commitment to thoroughly understand something

“Give users what they actually want, not what they say they want.  And whatever you do, don’t give them new features just because your competitors have them!” – Kathy Sierra

Read Kathy’s article “Featuritis vs. the Happy User Peak” here.

1. If we want to create passionate users, we have to help them get better.
2. Consistency makes users happy which compels them to return
3. Success comes from having the right vision and keeping users in mind

“The best user experiences are enchanting.  They help the user enter an alternate reality, whether it’s the world of making music, writing, sharing photos, coding, or managing a project.” – Kathy Sierra

Read Kathy’s article “User Enchantment…” here

1. Focus most on what we want to happen after the UX
2. To create great user experiences we need to focus on the now
3. Creating great user experiences takes a multidisciplinary team that shares ownership of UX